Apr 30th, 2014


I’ve heard the topic of Satoru Iwata stepping down as Nintendo’s president for quite some time now. The issue seems to have recently come up quite a bit more now than in the past, so I decided I’d talk about it. Also, let the record show this is the first time I agree with Michael Patcher on something.

Stepping Down

So, I guess people have been blaming Iwata for Nintendo’s recent blunders with the Wii U. From the weak 3rd party support to the pitiful advertising, it’s been an uphill battle for the console since day one. People have gone so far as to say these mistakes should spell a demotion for the Nintendo executive.

In my mind, I suppose that’s a fair claim to make. He’s the global president, and should be held responsible for the decisions his company makes. However, let’s keep in mind that this all isn’t directly his fault. While I’m sure he probably oversees everything that comes out of Nintendo, I don’t think these problems come from his personal decisions.

That being said, he still is in control of the general direction of the company. If Nintendo were a ship, Iwata would be at the steering wheel, guiding them into the choppy waters of the competitive market. Nintendo’s public image today is what Iwata decides, even though the day to day decisions probably don’t involve him much. In that regard, Iwata isn’t the best helmsman.

It’s not that he is a bad CEO. He’s made very many good choices that I highly respect. For example, he took a pay cut in order to not have to lay off workers. While he may not be steering the ship just right, his crew is one of the best treated on the seas. But while he understands what his company needs internally, he doesn’t seem to be too sure on what the company’s external image should be.

It is that last statement that makes me think it might be time for someone else to take the helm of the company. Well, at least Nintendo of America.

Divide and Conquer

So who would make a good replacement for Iwata? I think my choice is obvious. I want to see what would happen if Reggie were allowed to take full control of Nintendo’s American operations. As outlined more in depth by the wonderful Ashley King, Nintendo of Japan is in control of pretty much everything Nintendo of America does.

What I think should happen is that Iwata should take control of Nintendo of Japan exclusively, and Reggie should take full control of Nintendo of America. Reggie knows what appeals to American audiences, whereas Nintendo of Japan seems to think what works in Japan will work in America as well.

Take a look at this video just released for Nintendo’s E3 plans.

[youtube http://www.youtube.com/watch?v=ghEhI4CJjAM?rel=0]

They mention competitive smash bros, have a decent amount of humor, and use youtubers who have a following. I don’t think something like this would go over as well in Japan. That’s probably because E3 is an American event, so they geared this promo more towards American audiences. Above all that, this video proves one more thing. People love Reggie.

Whenever we see Iwata, he’s stoically standing in front of a wall or something and talking about what’s next for Nintendo. While that’s all good and fine, Reggie has a different kind of style. Reggie is usually seen in his office, surrounded by Nintendo memorabilia. Heck, even Bill Trinen gets an office background, and is allowed to tell a few jokes.

Above his speaking mannerisms, Reggie is an online persona. His phrase “My body is ready” has become a very widely used phrase, and has even become a joke that Nintendo itself has started to play on. Thanks to Reggie, Nintendo of America is seeing glimpses of life and humor in its operations. The Tomodachi Life direct is a perfect example of how the company is loosening up and just learning how to have fun with itself. I’m all for this approach, and I think Reggie could easily be the one to take Nintendo all in on this new strategy.

Miiverse and Zorpix

For those of you who don’t know, this is just a little segment I do at the end of every article to add a little familiarity to my mindless babbling. It also usually contains Skylanders, which just had a new game announced might I add. Anywho, enjoy!

Post Text: But I don’t wanna talk about Spires… I wanna talk about us…

Game: Animal Crossing: New Leaf

zorpix den isabelle

Okay, I’ll admit it. My favorite villager is Isabelle, not Elmer. She’s just so adorable in everything she does! The first day in my town when she asked me to bring her back a seashell, I was so happy to go and get her one. Then I’m pretty sure the programming didn’t let me give it to her. I was heartbroken. Poor me, always getting dissed by Isabelle. Also, if you’re wondering about the name of my town, I had been thinking for about a half hour before I settled on “Spires”.  Because I was inspired with that name! Yeah, it’s lame, but calling it “Towny” wasn’t going to fly…

Post Text: Kitty found a ball!

Game: Super Mario 3D World

zorpix den luigi ball

I… I don’t even want to go into how long I sat in this room playing with that ball. Thank God there’s no countdown timer in the top right.

Post Text: Been a while since I played… I have no idea how I got here

Game: Super Metroid

zorpix den metroid

Last week, I finally got the nerve to keep playing my Super Metroid save file. I’m at the save point right before Ridley, and I had absolutely no clue how I got there or where I came from. I accidentally forgot to make my restore point before fighting Ridley, so I had made it as I was falling into his den. So the only way to go was to die to Ridley and fight him with like, two health tanks left. Luckily, there was an extra energy tank nearby I missed. I got the tank, and am going to try again soon, this time making my restore point before entering the den of the beast. Here’s hoping!

Wrapping up

If you do happen to have any suggestions for next week’s topic, any questions about the content I wrote, or just wanna say hey, feel free to sound off below! If you really feel inclined, you can mosey on over to my TwitterFacebook, or Miiverse account. Please don’t feel offended if I don’t respond to friend requests on the Wii U, as I reserve that for people I actually know in real life (usually…). I’ll probably follow back though!

Thanks for reading, and have a great end of the month!

local_offer    Nintendo  Satoru Iwata  wii u  
  • Nope.avi

    Bananas for president?

    • Shaise


  • Hey guys! Hope you liked me getting political! As you could maybe see, I’m not very good with it.

    Also, as a general note, I don’t believe that we have the right to decide who stays and who goes in a company. To sit here and say “So and so deserves to be fired” or “I wish so and so had to live on the street” is inhuman and stupid. Suggesting staff reassignment and the possibility of stepping down is fine, but who the heck are we to determine who does and doesn’t deserve a job? So yeah. Keep that in mind. Just a mini rant that I decided fit better as a comment than in the article πŸ˜›

    • Thomas Vienna

      I think a comment like that is very important to include in the article. This almost makes me wonder why you submitted this article, if you don’t believe in the discussion of corporate politics.

      • I believe in its discussion. I just don’t think it’s right to go around and say definitively “This person deserves to be fired”. That’s why I didn’t suggest Iwata get fired. Simply share his power.

        • Thomas Vienna

          Oh, I see. So you still think Iwata should step down as CEO, but you’re just saying that he should still have a job there.

          • Guest

            This does not need to be discussed. The answer is obvious. Fire them both. It is not we who decide this, it’s the concept of supply and demand. Staff reassignment? That’s not the way supply and demand works, not is how man’s will to power works.

          • sort of, yes. I think he and Reggie should be like, co-leaders or something. See how it works at least

          • Skelterz

            There can be only one zorpix…Only one.

          • I am the only Zorpix :3

          • Skelterz


          • Daniel Gonzalez

            Certainly couldn’t hurt.

        • Skelterz

          But to what extent its all or nothing in my opinion.

          • I don’t really know. I don’t think it should be that way though

          • Skelterz

            There can be only one.

    • Magnus Eriksson

      Im not sure if Reggie is a good move. I would rather see some young visionary japanese guy.

      • Shaise

        I’ve been actually interested to see the first non-Japanese president of Nintendo. But every human is the same at the end of the day. Nintendo was founded by Japanese people, so what? The USA has had loads of white presidents, and now currently has the first white president. And the Americas are lands of the redskin! What matters is who would make a good president!!!!!

        • Michael Hancock

          No, men are not created equal.

          • Shaise

            Really? So are you another white power fanatic?

          • Michael Hancock

            No, I am talking about the difference of skill, intelligence, fearlessness and readiness to challenge misfortune. Have you ever heard of Napolean? Do you think he became who he was by “applying himself”, or was he born that way? I think the harder question to answer would be what makes men equal? You can attempt to answer this. It might take you awhile, so I will wait.

          • Shaise

            I’m talking about race!(by the way, IMO race doesn’t exist) The person I was replying to was saying that the president should be a young visionary JAPANESE guy. Overall, the skin colour of a human does not matter. What really should be a president for Nintendo is a VISIONARY PRESIDENT. Who cares whether they’re Japanese or not? Just as long as they’re good.

            So what makes men equal? We’re human.

          • Magnus Eriksson

            Now listen, I dont believe in races either. Im antiracist and antifascist from top to toe, with all my heart (and probably far more than anyone you know too). But, I think Nintendo should keep japanese, because I dont see how it would be better or more unique by letting some american guy steer the show.

          • Shaise

            Well, I see where you’re coming from.

          • Magnus Eriksson
          • Michael Hancock

            By man, I meant mankind. Your argument is mankind is equal because they are mankind. That is redundant and makes no sense.

          • Mario

            And yet, at the same time, we are equal.

          • Rinslowe

            Exactly. Sometimes our benefits in reasoning get carried away, in the details lol.
            It really is that simple… Were all people.
            Nicely put.

          • Mario

            Different minds, different skin color. But we all share the same heart and world.

          • Michael Hancock

            Skin color? Heart? What are we talking about? I thought we were talking about the gradation of humans based upon intelligence, skill, fearlessness and readiness to challenge misfortune. Still, nobody has put forth a logical argument that supports human equality? Not that I am surprised. If anyone had any evidence to support equality, it would be the first I’ve heard. I am literally in suspense, on the edge of my seat.

          • Mario

            I do not need to. This is how you see mankind. This is how I see it. Our believes are different. That just it. Trying to prove you otherwise would be a waste of time.

          • Eva Amore

            Some of the things that make mankind great are our concepts of that is unseen. Is it really real? Maybe not but, the compassion for life always stands. You can’t look at everything with a statistical standpoint. That’s not life thats a bunch of numbers.

          • Eva Amore

            From inception in the female body we all start out the same.

        • Mario

          Don’t you mean black?

      • That could work. I was just working with the names I have πŸ˜›

      • Daniel Gonzalez

        I don’t think it really matters where the guy comes from. As long as both the said guy and Nintendo share the same vision, things should go smoothly.

      • Ducked

        PlayStation president would make a nice fit

        • Daniel Gonzalez

          If he ever decided to leave someday.

        • Eva Amore

          Lets make him the CEO of microsoft when Bill Gates is to old to work. #Karma

        • Ok.

    • Michael Hancock

      This doesn’t need to be discussed. The answer is obvious. Fire them
      both. It is not we who decide this, it’s the concept of supply and
      demand. Staff reassignment? That’s not the way supply and demand
      works, not is how man’s will to power works.

      • Mario

        Or…give them a new position in the company. That sounds MUCH better.

        • Michael Hancock

          Ok, good. I thought it was just me.

    • Nothing5555

      I think Reggie would be good, but they should give him more power to Nintendo of America on finding games which would make sense to the target audience. This doesn’t mean Nintendo should do their own wacky things.

    • Brandon

      I just want ff 15 on wii u & not kh3 WHY DOES IT HAVE TO BE ONE OR THE OTHER!?

      • well neither is coming, so you can chill… or get more upset. Whichever

        • Brandon

          says the guy who wants kh3 on wii u. idiot.

          • I still don’t get the relevance of your original comment o.0

          • Daniel Gonzalez

            That comment would make sense if Zorpix was actually mentioning it in several comments to prove your point. Though, the only one who is expressing that they’re upset, is you my friend.

          • Brandon

            I’m just in a minority!

        • Jon Turner

          At the moment. It still COULD happen someday though. Ya never know.

          • Here’s hopin

          • Jon Turner

            Same here. But luckily it’s not written off. Yet.

    • Daniel Carvalho

      I really don’t wanna see Reggie taking control of everything. As much as respected or loved he is on the USA, I don’t think any of his ideas (ok, maybe just a few) would work outside of North American territory.

      That said, you’ve taken an interesting point. Reggie should have full control of NoA, as Iwata doesn’t know what works and what doesn’t outside of Japan. In fact, ever since Iwata took full control of NoA, we’ve seen even less advertisements for Wii U. Perhaps having his attention less divided between two countries, and more focused on his job in Japan alone he could come up with something to make Wii U sales raise there alone, while Reggie could work his way on the West.

      You’re 100% correct when you say “he doesn’t seem to be too sure on what the company’s external image should be”. One huge example (and one of the most stupid actions) would be Cranky Kong at PAX. Guess I don’t even have to explain that now, do I?

      Once Iwata realizes he can’t work correctly on both territories, I’m sure he’ll turn things back to normal, or even better. The problem is when he will realize that. Will it be sooner, when he still has a chance to turn things around, save his butt from being fired and make Wii U sales skyrocket, or will it be later, when he’s already at the verge of being kicked out from Nintendo and the Wii U has fallen in the shadows?

      • Yeah, let’s hope it’s sooner rather than later…

        • Eva Amore

          Then why don’t we take action? Make petitions, tweet nintendo employees, write letters, etc. SAVE NINTENDO. <3 Hell I work there. Want me to post up signs in the parking lot? Surely someone will notice. :p

          • XD if you wanna be our little agent on the inside, be my guest

    • Wighead

      Iwata is at the top of a huge company and saying that he should get fired after such a bad launch is a normal thing in big businesses. A lot of CEO are getting fired for less than what happened wit the wiiu launch. Its not like Iwata wouldn’t find a job elsewhere right away , he is a big time CEO afterall. On the other hand, if he stays he could bring down a company that a lot of people like. If he really likes Ninitendo, he should just accept that he was not able to lift Nintendo to a new level and let somebody else try something else.

      • Brian Lockett

        I wouldn’t say that Iwata should step down on account of a bad launch of the Wii U. I would say that he should step aside for someone with fresher vision and stronger competitive fire.

        His cling to tradition is actually hurting Nintendo tradition. He’s a nice guy, but that’s the problem–he’s a bit too nice, for a leader of a what’s should be a competitive company. He’s not letting Nintendo grow as they could, and not putting the best of Nintendo’s potential as their front. He’s relying on a strategy that simply won’t work anymore in this different age of platform options. Many platform options.

        On top of that, he makes weak decisions that lead Nintendo into further decline, which doesn’t paint a bright future for future Nintendo endeavors. He seems to think that not competing at all is an efficient strategy, relying on resting on the laurels of the Wii, which was successful for all the wrong reasons.

        Nintendo needs a strong leader that brings fire to the company and who can retain classic tradition while growing the company with fresh vision. We need someone who can also relate well with the Eastern and Western audiences alike. Nintendo can still be Nintendo–they just need to grow and stop relying on staling strategies.

    • Rinslowe

      Ah well. You’re Zorpix and generally awesome every other day… lol

      • I just kinda forgot to tag it in there >.>

    • Yousif Alromaithi

      Yeah I know you did this for the clicks that I why I decided to stop until the trolls go. Lol

      • Eh. not really. I mainly did it because I’ve never really given my opinion on it. If clicks happen, clicks happen

        • Yousif Alromaithi

          I guess it did happen. πŸ˜€

    • Brian Lockett

      I swear, I just imagine your adorable little avatar writing these articles. Every single time.

  • companyoflosers

    one unforeseen consequence of independently operating Nintendo regions would be games made in one will always have to go through the choice about whether or not to localize for the other. we already dont get a few games developed in japan such as the case with the monster hunter series which has only recently gained popularity in the states. overall im all for the independent operation of regions but at the same time i cant help but feel that could also fragment Nintendo and we would miss out on good games from japan and vice versa. theres alot to consider.

    • yeah, there’s a lot more to consider than what I glossed over here. But this was just kinda the thoughts running through my head

    • Blue Hernandez

      I feel like all games should be localized everywhere. It sucks to hear about how Japan gets xyz and the rest of the world doesn’t.

      • companyoflosers

        well true while paying for licencing fees wouldnt be necessary if the companies were just thinking about getting their games distributed, but business is business and it takes extra time and resources to localize a game for certain regions. things like translation and actually getting massive amounts of copies made and sent to other regions is expensive and companies always want to turn a profit when they do something they see as a service. localization is something companies dot have to do so they see it as a service. either way, its not as simple a just letting the game reach other countries. its also a logistical matter.

  • Daniel Gonzalez

    Iwata shoud keep his nose out of American operations. No offense, but he isn’t American and doesn’t know the market as good as Reggie. So yeah, better Reggie in full power than Iwata any day.

    • yup! I agree πŸ™‚

      • Skelterz

        Really as someone who writes articles you should have more of a subjective view and be neutral if only to preserve perception of your opinion i’m not digging kudos for the articles but the internet is a groggy place man. stay neutral it works better.

        • Zorpix Den wasn’t meant as a place for me to stay neutral though. It was a place for me to publicly voice my opinions. I’ve done it this way since the beginning, and I can’t see myself doing it any other way. I can take what the internet dishes.

          • Skelterz

            Fairplay i didn’t know that as such, In my opinion though when i read something that someone has written if i know there opinion sways to one thing rather than the other then sometimes it just feels bias like example.
            There’s a review the guy says he prefers Xbox one to PS4 from the get go and then he reviews a multiplat and say he prefers the Xbox one version, you feel like the only reason that’s his opinion is cause he prefers the xbox and that even if he knew the ps4 one was the better copy he wouldn’t say…

            Like i said before i like the articles i always read them and your good at it dude i suppose it can be difficult being passionate about something and being neutral respect.

          • yeah… With all our news articles, we do our best to stay 100% neurtal. With editorials like this, it’s okay to be biased, as that’s kinda the point of an editorial πŸ˜›

          • Rinslowe

            I’d like to jump in here. You have a point. But when a potential newcomer comes to the site looking for Wii U news etc.. And finds so many articles dedicated to Iwata and the prospect of his stepping down. Then comes to the comment section where it really speaks for itself….
            Confusion of just what sort of sight this is would inevitably ensue…
            It’s done to death and out of context, in bad taste tbh.
            Thankfully there are a few posters that see a bigger picture.
            And I’m not totally against your “den” write up in it’s entirety… Just sayin.

          • *shrugs* it’s a popular Nintendo news conversation topic right now.

          • Rinslowe

            True. And still…

          • I was over it before it started, then I was drug into it. Now I’ll probably never mention it again

          • Daniel Gonzalez

            Very good point. Say what’s on your mind and don’t hesitate because people may or may not like it. You have my respect for that. Keep the editorials coming. They bring some diversity here when news is slow.

          • that was another reason they were started πŸ˜› To spice things up

          • Daniel Gonzalez

            Beats reading articles that I’ve read already on other sites, so it’s nice to see something new and fresh every week. Quality over quanity in this case. Keep up the good work.

          • Thanks! πŸ˜€ Glad you think it’s quality XD

    • Skelterz

      I don’t agree at all..I think iwata has done more good than bad and the small decisions he and reggie have made on how to target the consumer and approach E3 this year i think will be a more fleshed out and interesting idea than last E3 they both have pro’s and con’s but its far too early to start judging on one mistake just imagine how many actual presidents america would go through if people voted them out every time they did something the people didn’t like its not how the world works its not how business works i’m afraid.

    • Yousif Alromaithi

      One thing Iwata should stay CEO for Nintendo head quarters but Regiie should be CEO for NOA.

      • Daniel Gonzalez

        That was the point I was making. Lol. Iwata should deal with Japan, and leave NOA to Reggie at the very least. He knows the region better, so makes sense to me.

        • Yousif Alromaithi

          Yeah that what I was saying to lol. I definitely agree.

    • ben


    • Rinslowe

      This comment is ignorance at it’s finest. It reads more like a theater of war memo than anything.

  • Ultrasyd

    That E3 video with Reggie is cool. The last Nintendo Direct was cool too. Some humor there, I like when they do it this way.

    • yeah, the MK direct tried a bit TOO hard at times, but it was nice to see them leaving their comfort zone

      • jjbredesen

        I felt like they where mocking the west in the direct. They used things from western culture and made fun of it, and it worked well, great article πŸ˜€

        • Nintendo Fan 4 Lif3

          yup, they succeeded. Go Nintendo!

    • Thomas Vienna

      As much as I enjoyed the Direct, I can’t help but think that this is their way of distracting us from how there aren’t that many new features in the game. Still, those courses, those BEAUTIFUL courses!

  • Dieharder

    There no way you should have an American for the top job of a Japanese company to much of a different culture.

    • Read the article. I didn’t suggest Reggie run Japanese operations

      • Allvalve

        Actually I believe Iwata has done a very good job. Nintendo’s hardware was on a downward trajectory, with SNES selling less than the NES, the N64 selling less than the SNES, and the Gamecube selling less than the N64. That all changed with the Wii. He also oversaw the DS line of handhelds which was/is so successful it killed the Gameboy brand.
        The Wii U is struggling, but I think there was genius behind the madness here:

        The home and handheld hardware divisions were merged during the development of Wii U, and the Wii U was designed specifically with low power usage in mind. I think it is highly likely (and extremely smart) that the 3DS successor will use the U hardware. This will mean that the in house studios can get software out of the door quickly (one of the main complaints against Nintendo), any third party developers won’t have to shell out for new dev kits, and the U can enjoy a “3DS2” adaptor late in its life span, which will be very cheap to design for Nintendo, and very cheap for the consumer to buy, bringing in extra revenue.

        In terms of America, Nintendo does need to realise the importance of the west, but I think the way to go is actually some aquisitions much like Rare/Retro etc, but many more. 10 western developers under their control should do it, allow Reggie to manage them, but remember that Rare only had the magic when the Japanese were overseeing, and its the same case with Retro I suspect. You only have to look at Rare’s output after Nintendo to realise that.

        • Oh I’m not saying he did a bad job, really. I just think he misunderstands the American market. I just was weighing his cons, without really mentioning the pros. He does have a fairly good track record

          • Gamerrr72

            Exactly my point above. Nintendo needs to acknowledge the American gamer and tailor its games accordingly. What’s popular in Japan may not work here.

        • Rinslowe

          Well put. I think giving Reggie more direct responsibility on the American market is a no brainer. He’s got all the right stuff for that market and can anticipate changes much more efficiently than Iwata can from Japan.
          I also believe people are being far too hasty in this debate towards Iwata though, for all the reasons you aptly mentioned.
          Another poster recently commented that the Wii was his only turn around and that it was luck of the draw that made it a success. Actually this is hardly true and indicative of an individual who lacks any experience in bringing a product to market succesfully. Especially considering the market/ environment and competition is at such a mature level. No. The Wii was calculated strategy and a huge risk, which paid off. The only surprise for Nintendo and the rest of the industry alike is by how much it managed to pay off…
          In addition to the DS line. There’s also the 3DS line which is an achievement he can take recent credit for as well.
          Too many people calling for the axe too soon…

      • Dieharder

        neither did I.

        • I don’t know how else to read your comment

  • Sycamore

    I think it’s still too early for him to step down. If they started internally restructuring the company now things will only get bumpier. It should also be pretty clear that Pachter does these Nintendoomed topics to be controversial and get more views. It’s no different than reality tv.

  • ActivesiN

    let reggie loose, let him start kicking doors down and taking names

    • we all know he wants to

  • Capt. Smoker


    • Fierce-Deity Link

      bartolomeo? o.o

      • Capt. Smoker

        Lololololol who else xD

  • WiiUPS4


    • and we ran an article on it! Keep in mind, these articles aren’t necessarily written today ;P

      • WiiUPS4

        Fair enough but i hardly ever come here because most here never respond back πŸ˜›

        • I do my best to respond XD

          • WiiUPS4

            Thanks man i know you do but the rest of the writers don’t give a flying flip

          • I like talking with you guys πŸ˜€

  • Reggie would probably do a better job in my opinion. Iwata was great in Nintendo of Japan but since he left to become head of the World Wide Nintendo, it went down hill for the Japanese Nintendo Company as sales of the Wii U dropped just after he left. Though I’m glad now that it’s stable in Japan.

    Reggie has more experience in the advertisement field and would do Nintendo justice and he could save the Wii U.

    • yeah, I could see Reggie doing them well

  • Shaise

    Hey Zorpix! I agree. I respect Iwata and all, but he’s had this time to prove himself but….his leadership has not steered the company to a good position at the moment. However, having Iwata control just in Japan, and Reggie control in American is something I’ll disagree with. That is more like a Democracy for Nintendo. I’m not a political extremist, but Nintendo needs something like a Dictatorship/ totalitarian control to fix it. So hence, Reggie control Nintendo COMPLETELY around the world. Total control, consoles (army), games (weaponry), finances (economy) and advertisements (propaganda). Excuse me for urges to make references to politics. But this is a somewhat similar scenario.

    • XD Well, politics aside, I think Reggie wouldn’t do very well in Japan, a country he doesnt know as well

    • Mario

      Dude, is that kind of thing that made me and my family move to Canada.

  • Shaise

    Is it just me, or has anyone thought this? For some reason, something about Reggie reminds me of Obama.

    • MetroidZero

      Don’t compare Reggie to that clusteryuck.

  • Zorpix, this is everything I’ve been saying! Thank you….

    And now for nightmares!

    • Shaise

      That almost made me jump!

    • Terrible nightmares… But yay

    • Mario


    • Rinslowe

      That grin…

  • steveb944

    I too wish that NOA had more power. Your suggestion would be a great option. Who runs Nintendo in Europe? Cuz they’re doing really badly over there.

    BTW, your Animal Crossing posts make me want to pick that game up, I’ve been holding out for a decent Harvest Moon title on 3DS, but I think I’ll be going with Animal Crossing soon.

    • Nintendo Fan 4 Lif3

      You should you’re missing out.

    • I dunno who is like NOE’s reggie, but I’d assume that guy should run it.

      It’s pretty fun, but it gets a tad monotonous after a long time. Still, I recommend giving it a try. It’s fun to make money and watch your town grow. Nintendo, I hope I get commission on this sale! ;P

  • TrueWiiMaster

    It would be interesting to see a Reggie-run NoA, but I’m not sure that would end well. I mean, was it Reggie or Iwata that caused America to nearly miss Xenoblade, Last Story, and Pandora’s Tower? Whose idea was it to bring Tomodachi to America? Who’s responsible for me missing the awesome SNES Wii remote from Club Nintendo, which came to both Japan and Europe?

    Concerns aside, it would be particularly interesting if NoA could get a few development studios of their own, even if they only made eshop games at first. While I’m a huge fan of Japanese games, throwing in some Western games could only be a good thing (as long as the games were, you know, GOOD).

  • Most. Retarded. Video. Ever.

  • GariNGB

    Just like the last Zorpix Den, I agree wholeheartedly. Many have said that they want to see Reggie take over Nintendo as a whole and I personally don’t think thats the right direction that the company can take. Reggie taking over control of everything that Nintendo America does makes total sense as he knows the market and what the consumers in North America want/need but having control of Nintendo Japan would work well with Reggie at the helm in my opinion as just like Iwata doesn’t really know what the rest of the world wants outside of Japan, Reggie doesn’t know what the Nintendo fans in Japan want.

    By having Iwata (or a new president) focusing on Japan and Reggie having full control of the North American market, I personally think this strategy would benefit Nintendo from both sides.

    Again, spot on Zorpix.

  • Patrick Skollerud

    “Please understand” Vs “My body is ready”

  • Arthur Jarret
  • Ducked

    I think Iwata should have a little more time before stepping down, give the guy a chance. If Nintendo gets a new President for everytime a system isn’t selling well, then we’re in trouble. People think Reggie would make a great President, I however have mixed feelings. I’m not sure if the guy can take an entire Japanese gaming company, its a big jump. I think we should wait until next year to start deciding. This is only the Wii U’s second year, and the 3DS is still doing amazing.

    • C4

      1) Agreed. Give him time to drop some bombs at least until after the E3. Software-wise Wii U is doing fine outside of its droughts but it’s probably far from enough to make people go out and buy a console and games for 300$+ . They need games to do this like the upcoming MK8, Zelda U, 3D Mario, Sports games, shooters and so on… If that doesn’t work in at least noticeably boosting sales they can quit making video games.

      2) Reggie is president and COO of NoA. Iwata is CEO of NoA (and CEO and president of NCL) . It’s about to let someone lead NoA who knows the US market as far as I understand and give him enough freedom and power to do so.

  • Scott

    Maybe Reggie would do a great job, but really, an American running one of Japan’s most beloved companies?
    It’ll never happen because of traditions.
    You think they would have learned a lesson from the samurai.

  • Gytole

    umm…project treehouse? NEW DONKEY KONG ADVENTURE!

    • FutureFox


      • Gytole

        Hey now…even though I loved and hated Donkey Kong 64, you know a new one like it would be famazing…or a total kick in the noots. it coulda totally be a hermaphrodite and go both ways.

  • Logan Wayman

    That video! LOL! It was so hilarious! Especially after the real Reggie saw the Robo-Reggie and just went home after that.

  • ShortyStock

    Just followed you on Miiverse, Zorpix!

  • lonewolf88

    OMG lol Reggie “forget it I’m going home” XD classic…

  • Wighead

    It says in the article that ”Reggie knows what appeals to American audiences, whereas Nintendo of Japan seems to think what works in Japan will work in America as well”. I think the problem is more that Japanese thinks that North-Americans won’t like Japanese themed games and that they think they know what North-Americans like. That’s why square-enix is destroying ff games as they say that they are trying to appeal to NA gamers. The problem is that we loved those games because they were different from what we knew, they were japanese. Japanese are not NA, so they should stop trying to be and leave that to NA developpers. That’s also why Nintendo should make a real NA headquarter before they loose the NA market for real. Let us do what we know best and just give us what you do best, thats it.

    • FutureFox

      Its so simple and therefore must be difficult.

  • ben

    You want to replace a creative with a marketing guy. … Wow. Typical American.

    • Daniel Gonzalez

      Wow, typical comment, and I’m the racist. That’s rich. ;P

      • ben

        You do realize that Iwata is an engineer. The guy is the only CEO of the consoles industry who is a game developer. But let’s call for his head. Such a sad and uneducated opinion. What’s more, it is hardly a typical anti-American comment. As this article proves most of you Americans do believe that a Marketing guy would make a better CEO than a person who actually has made games.

        • Andrew St. Clair

          Just because you make games doesn’t mean you know how to run a company. An incredibly talented baker may not be able to manage their own bakery. A talented artist may not be able to manage an art studio. There’s a difference between developing a product, and running a major company that is not only focused on making said product, but also dealing with competitors, foreign markets, third party developers, finances, and all kinds of other things that come with running a major corporation. Making games and running a business are two separate fields.

          • ben

            Buy what makes you think a sales man will run a company better?

          • oontz

            “But what makes you think a sales man will run a company better?”

            Steve Jobs.

          • Daniel Gonzalez

            Good example.

          • ben

            I live through apples dark days. Apple were saved by design innovation, not marketing. They made a product that everyone wanted. The i-pod. Steve Jobs was also an inventor.

          • oontz

            You have got to be kidding me, amazing design innovations are nothing if not properly marketed. Case in point, the wiiu. Steve jobs turned apple around after it’s board members came crawling back to him for his help. It was his marketing vision that turned them into the juggernaut they are today. There is simply no denying that.

          • Daniel Gonzalez

            Exactly. Well put. Even if someone is a sales man, it doesn’t make him unfit to run a big company. Stranger things have happened.

          • Rinslowe

            This is exactly right. And why Iwata is actually a better fit for the job than Reggie, for global president.
            Iwata has proven he knows how to make a profit. He’s also proven that some forms of change and market specifics in regions other than Japan are not is individual forte. However, his achievements are all there. Reggie could hold down the fort in the US with style, this is true. But he is still not cut out for global president status, despite him being a likable guy…
            Iwata only needs to bring the Wii U to profitability and he’s in the clear as far as Nintendo is concerned. Us collective armchair analysts however will not be so forgiving either way, most likely…

        • Daniel Gonzalez

          “As this article proves most of you Americans do believe that a
          Marketing guy would make a better CEO than a person who actually has
          made games.”

          So one article like this means that every American thinks the way you like to think of us? Yeeeeeeah….whether you like it or not my friend, that’s only your opinion. Good luck passing that off as a fact. Such a sad and uneducated response. Other than that, you exaggerated the article you read, as it’s an editorial. All opinion based, like your comments. You got anti over nothing. Have you ever lived here? If so, you must of had bad experiences with the wrong types.

          Also keep in mind, that Nintendo’s former president wasn’t a game maker, so kinda makes your point irrelevant. All it takes, is someone who understands what people want and how to market those games and products. ;P

  • Rinslowe

    Reggie certainly can service the American market better than could Iwata in terms of what content is more suited to that audience. And which marketing directions are more likely to be successful within the Americas.
    But Reggie for global president? Not a good fit. And he wouldn’t be able to pull it off anyway, as much as I like the guy. It would be larger than him in so many ways…

    At the end of the day I only care about the games. But the topic of the day is Iwata so there it is. He has earned the chance to improve the overall operation and bring Wii U to a profitable level. He he fails he’ll likely step down himself. But that realistically isn’t going to happen any time soon.
    For all anybody knows…. The situation for Nintendo and Wii U could reverse rapidly. I would stay clear of drawing corporate and political lines in the sand, before the dust settles…

    • ben

      I agree, Reggie is just the face of Nintendo in America. The choices are made by the whole company. Japanese companies work through consensus. A CEO does not make any single decision. Iwata is just the face at the top. He has to place his seal last on everything. The decisions are made by the company. It may be hard for people to really understand how important consensus is in Japan. Even if the CEO changes Nintendo will not change.

  • Gamerrr72

    I don’t necessarily feel Iwata should step down or get fired. I think what needs to change is Nintendo’s thinking of western gamers. It’s a different culture of gamers here and Iwata needs to start acknowledging that. Nintendo needs to listen to what US gamers want, follow the game trends and deliver. We’ve been asking for a new Metroid, F-Zero, we’ve been asking for Gamecube and N64 games on VC and its fallen on deaf ears. We need to be heard already. I would be surprised if he stepped down or was fired. Hopefully, E3 will be the turning point for Nintendo and there’ll be some big announcements we’ve all been asking for. Just my 2 cents.

    • Fact is, although there’s a hard core fan base for f-zero, f zero on the gamecube didn’t sell well even by gamecube standards. The metroid prime trilogy sold ok but not considering they’re some of the best games ever made and in a genre that would be hugely popular on any other system. Nintendo’s western audience arn’t screaming out for those games. A few hardcore nintendo fans are.
      Regardless, I do suspect a metroid game or two are in the works.

  • Ryushi

    I still think Iwata should be in charge overall, but just in his district. The guy is just great, and even though he doesn’t turn the best profits he can typically sell to the Japan audience. I think the big thing stopping him here is the fact America is a huge part of their audience, and he’s had a tough time appealing the products to them.

  • Pokemonsilph
  • Pokemonsilph
  • Nintenjoe82

    Reggie has done nothing to help with the localisation of games that EU got first like Xenoblade and the other rainfall games. Games like Disaster Day of Crisis which would have been reasonably popular in US never got published and Reggie offered nothing to explain or help. I wouldn’t want him to have any more power than he already has.

    Reggie Fils Aimech on the other hand……

  • starwars360

    Please understand, Mario Kart 8 release in 29 days left!!!

  • NESbit Miyamoto Jr.

    Reggie deserves to be the head of NOA. Period. Not Iwata: he’s not even in our region! For those stating Iwata should stay due to the successes he’s provided the company (primarily the Wii era), it should be noted that Nintendo gargantuan success last generation was more luck than sound, cohesive strategy. I’m not suggesting they did nothing (which is nonsensical) but their ‘casual gaming’ bit took off even beyond their perceived expectations. And it seems they rested on their laurels with their initial approach to the Wii U hoping lightning would strike twice. While opinions don’t matter business-wise (only $$ does), I personally don’t consider the Wii era to be a ‘success’ for Nintendo irregardless of the pots of gold it made them. They left gamers in the cold for a new audience that left them high ‘n dry when $50 casual game discs gave way to freemium Candy Crush games; destroyed key relationships with third-parties; have continued to ignore contemporary staples of the industry (e.g. unified accounts, sound online infrastructure); and so on.

  • J_Joestar

    I really don’t know the finer details on their qualifications for the job, but i do agree on the point that the overall power could be more balanced between the regions.

  • Zuxs13

    If Nintendo was a ship Iwata would not be the Helmsman! He would be the captain. Incorrect use of the analogy.

  • ETMew2348

    omg was that raj from big bang theory?!

  • henrik

    I haven’t seen anything good come out of reggie but that maybe because NoJ pretty much runs everything from japan, and we’ve seen how things have gone with the lack of western a viewpoint in their management hierarchy. Decision making would be less guess work if they diversified the ethnicity of their management team in Japan, you know like most western companies do.

  • Ernesto Avilez

    I think Reggie would be a good president if Nintendo stays the way it is now.