Sep 6th, 2017

When Nintendo announced the Switch, there were plenty of people who were skeptical. That included the CEO of The Pokemon Company, of which Nintendo owns almost two thirds (directly and indirectly).

Just before the launch of the Switch, Pokemon Company CEO Tsunekazu Ishihara told Nintendo bosses that he believed the Switch wouldn’t succeed because it was competing in a market dominated by smartphones.

“I told Nintendo that Switch wouldn’t be a success before it went on sale, because I thought that in the age of the smartphone, no one would carry out a game console” he said in an interview with Bloomberg TV.

But he did admit that he was wrong, and said that he made the realization that “software with absolute quality leads sales of hardware.”

And while he acknowledges that the Switch is off to a good start, he’s still not sold on it being a longtime success.

“I see more potential in Switch, but one shouldn’t overestimate its potential” he concluded.

He wasn’t the only one who initially underestimated the Switch. One could argue that Nintendo themselves did, as the company recently said that they “never expected the Switch to sell this much“.

The Switch has sold 4.7 million units as of July. That number is well over 5 million by now, and is likely approaching 6 million. We’ll know of sure when Nintendo releases their earnings report in a few months.

local_offer    Switch