Apr 25th, 2013


Nintendo has hosted their own large-scale E3 presentations for almost twenty years. However,  the company has indicated a break in tradition for this year’s expo.

In a recent financial briefing, Nintendo president Satoru Iwata suggested that Nintendo will not adhere to their usual regime, instead stating that his team will present several smaller events with the purpose of maximising awareness for upcoming software in the U.S. market.

This news may appear odd for long-time fans who thought that Nintendo would use the limelight of E3 to revamp the hype all but lost on the Wii U. However, if we’ve learnt anything from the years since the launch of the 3DS, it’s that software sells hardware. Just so, Nintendo’s software-focused presentations, while small, may be just what they need to convince consumers to go ahead and purchase their new home console.

Here are Iwata’s comments in full, translated by NeoGAF’s Streetsahead:

First, we decided not to host a large-scale presentation targeted at everyone in the international audience where we announce new information as we did in the past.
Instead, at the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market.

There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media. Also, I did not speak at last year’s presentation, and I am not planning to speak at these events at the E3 show this year either. Apart from these exclusive events for visitors, we are continuing to investigate ways to deliver information about our games directly to our home audience around the time of E3. We will share more information about them once they have officially been decided.

During the E3 period, we will utilize our direct communication tools, such as Nintendo Direct, to deliver information to our Japanese audience, including those who are at this financial briefing, mainly focusing on the software that we are going to launch in Japan, and we will take the same approach outside Japan for the overseas fans as well.

There are no two ways about it. The sheer prospect that Nintendo won’t deliver a traditional E3 press conference this year sure dampens my spirits. Where is the hype, Nintendo?

What are your thoughts on this ill-timed news? And what do you think Iwata meant by ‘a few smaller events’?

[via Nintendo]

local_offer    E3  Nintendo  Satoru Iwata  wii u  
  • Captain~Raid

    Everyone’s going to be pissed.

    • jay

      I’m not.

    • Revolution5268

      only if they hate nintendo direct or not know direct even exist.

  • I think it would suck if they dont present at E3 that is related to zelda or smash bros.

  • flovv

    I like the big events :/

  • BieberBlows

    Maybe they will have separate presentations for each game which will be better.

    • Finally someone see’s the bigger picture , yes Nintendo are going to show case each game individually , which is better, instead of cramming everything into one show , nothing to worry about, Nintendo will still be going strong 25 years from now

    • DragonSilths

      A 30 minute Nintendo Direct FOR EACH GAME. 30 minutes of gameplay with Q&A of the 3D Mario, Starfox, Pikmin, X, and so forth!

  • A bold move that I see no problem with. E3 has been going downhill for years now. It will be difficult to stand out against two new pieces of hardware having the spotlight on them. Seems easier for Nintendo to get the spotlight by their own terms. I have personally enjoyed Nintendo Direct more than Nintendo’s E3 conferences because they pack more surprises and information I care about in 30-35 minutes than a 90 minute conference with boring talk about numbers and filler. Gamers don’t care about the same things investors do, and the same can be said going the other way.

    Might seem strange at first, but E3 has been going in this direction for some time. With developers skipping out on E3, Nintendo Direct, Sony and Microsoft revealing their consoles outside of E3, and with fewer surprises thanks to the digital age today, it just seems like the natural thing to do. Nintendo can create events for specific audiences rather than fight for everyone at once. They’ll still have their games at E3, and that’s all I care about. I can still get the news straight from the source.

    Whatever happens though, it’s pretty safe to say that the E3 as we know it is going away, and being replaced by something different. This could be the start of that.

    • Super Buu

      Your comment is encouraging. At first, I thought it was a stupid decision but your comment showed the logic behind this decision. Kudos to you. I have also heard a long time ago how Nintendo used to another big event (I don’t remember the name) but they’ve stopped and rumors started going around on how Nintendo do the same for E3. Who knows. Again, great comment my good sir.

    • Zuxs13

      The only problem is see with this point of view is, major news organizations don’t care about Nintendo directs, but they all cover E3. Even the local evening news networks report on E3 events and revelations.

      They will be missing out on taking some wind out of Sony and MS sails by being all buy absent from E3. This could be a huge problem.

      • jay

        Good point, but honestly what can sony reveal?

        I can only see ms taking some of the light and no one caring about sony’s event. I can see people crying tears of joy over a single Smash Bros. HD screenshot…. OMG I just thought about that… THE EXCITEMENT!

        • jjmesa14

          I’m not sure what Microsoft is planning to reveal since they are revealing the new Xbox on may 21st.

        • Cerus98

          Well they could reveal an actual console and a price for starters. If they don’t do it soon people will start to wonder if its a case of an imaginary girlfriend. Haha.

          • DragonSilths

            Watch Microsoft come out and say we are confident the Xbox 360 can hold up for another 5 years there is no need for a new system its still the best system out there and we plan on continuing to update the dashboard with more ads and such. lol.

          • DragonSilths

            It was a joke…my God.

      • How much does mainstream media cover gaming outside of E3? Outside of a few conventions and console reveals, they don’t do much else. USA TODAY might have a feature for games to watch or something along those lines, but they won’t provide any in-depth analysis (unless you specifically read the tech section regularly for maybe one or two previews). Major news outlets will touch the basics at best, so you’ll most likely need to look elsewhere for more information.

        • Zuxs13

          I think I didn’t make my point very clear. The point of E3 is to delivery information about games etc to as many people as possible. Just like CES and the large auto shows do, its a way for the mass market to hear about what’s up and coming. Sure all of us on here will look at websites and tune into Nintendo directs, but the general consumer does not. The mainstream media does cover E3 which is what I was trying to get at. They don’t cover Nintendo directs.

          All of us on here (well most) know that there is a new Zelda and Mario Kart comming, but if Nintendo only shows a small clip or makes it playable and talk about it in a private event, none of those people who don’t know its coming will hear about it. That has a potential for a huge problem. Right now most people have know idea the WiiU exists, let alone any awesome new games. And if they turn on the evening news and hear “Today at E3 Sony revealed the PS4 line up and showed the console and MS did the same. And oh there’s a new Mario” most people will just ignore the last part of it. And come this holiday season all they will think about is, what is hot and sexy.
          Don’t get me wrong the Nintendo directs are awesome especially for uthe core audience. But they do little to nothing to the rest of the consumers, even the informed consumers.

          • They’ll get coverage regardless. Nintendo is holding 2 events Tuesday morning, one for the partners (analysts, retailers, publishers, etc), and one for the media. Both of these events will be held before the show officially opens, and even though it’s likely that the spotlight will remain on PS4 and the next Xbox, Nintendo will still have the right coverage, only it is divided and catered for specific groups. The coverage seems more streamlined this way, and everyone will get the news that they want to hear.

          • Zuxs13

            The strategy can work especially if the conference with retailers gets them excited and gets them to up their wiiu presence in stores and add to customer awareness. That method can be very useful in the long term but fails to generate much Buzz with consumers or anticipation.

      • jjmesa14

        That’s really the only problem I see with Nintendo not doing a press conference at E3. How are people that don’t watch Nintendo Direct going to know what is happening with Nintendo?

        However, with the death of G4TV the only TV station that will be covering E3 is Spike so there won’t be as many people watching it compared to last year.

      • I agree with u, I think Nontendo has finally messed up so bad it’s an excuse not to face the public. Come on Nintendo what’s going on? Everyone in here a couple of weeks were like, just wait until e3 Nintendo will come back then…… so now what? Like usual everyone thinks oh it’s ok now that they are not doing a major e3 show people it’s not ok. So this means everything they promised to show us @ e3 may not be shown or something maybe left out. I am soooooo!… trying to keep faith in them but its stuff like this that’s driving me crazy & is not helping most of us core Nintendo fans to stay home. My fingers are crossed I’m trying to hang in there been a fan since the early 80’s.

        • it’s not that they’re not doing an e3 show, they’re not doing a big one. There’ll be a presentation everyday, one for investors, one for analysts and one for gamers. They just won’t be on such a large scale and won’t go on for as long

          • Lord Carlisle

            But are they still going to show off these new games and give us live coverage? That’s all I’m worried about.

          • DragonSilths

            Live coverage is the only concerning issue that there is.

          • Dominic Coradazzi

            Yes. those smaller software-centered conferences will strictly be about games and Wii U updates

          • there will still be games revealed, the presentation probably won’t be live, but we’ll get to watch it live and there will still be game booths so people still get to play games

        • Magnus Eriksson

          Agree 100%. I feel the samething!

        • DragonSilths

          Nintendo IS at E3, Nintendo IS DOING MULTIPLE NINTENDO DIRECTS INSTEAD OF 1 BIG SHOW. Maybe they had so much to show they couldnt fit it in 1 single 1 hour show? Think about it, 3D Mario, X, Mario Kart U, Pikmin 3, Bayonetta 2, Miyamotos new IP, Retros game, Smash Bros, Pokemon X and Y, Yoshi Land U, Zelda 3DS, Monster Hunter 4, Windwaker Reborn, just to name a handful. No way all of that plus the other 3DS games and Wii U 3rd party games could be shoved into a 1 hour show.

    • The Clockwork Being

      You’re right all the way. Plus lets keep in mind that during E3 of this year, PS and Xbox are going to steal the show even if you like it or not, its the truth. So the best thing to do is announce so pretty good titles and a few screenshots then but some playable demos during the E3 conference. Then make a Nintendo Direct a week after E3 that will be announcing multiple titles and things to will make the gamers and fans jump in their sets.

      I was shown that many people pay attention to the Nintendo Directs so its logical. I mean what would choose. To advertise a software and its games at a show that wont be yours or make your own show with your screen time and you being the star of it. So for me, NIntendo did the right thing. Im sure if the Wii U was going to be presented at this year’s E3 they wouldnt have made this decision.

      • DragonSilths

        Xbox 720 steal the show…Without a Halo game at launch it wont be going anywhere but staying on shelfs. Halo 2 Anniversary MAYBE. And PS4…will build excitment but then when Sony reveals the price all that excitment will be killed and nobody will buy it at launch and it will be a repeat of the PS3 launch. The best game (SO FAR) for the PS4 launch is Destiny…a multiplat…Which I plan to get on the Wii U lol.

        • Ice Climbers

          Was Destiny even confirmed for Wii U? Last I remembered, it was for PS3, 360, and PS4.

          • DragonSilths

            The Bungie vidoc had the Bungie Guy text his friend saying My Body Is Ready…that’s a Nintendo ONLY saying. No way that was coincidence. Plus its Activision…they put there stuff on everything. There was that leak that showed in bungies webpage that Destiny was listed for everything but 3DS…even Vita had a mention lol.

        • greengecko007

          Aren’t Killzone, InFAMOUS and Drive Club also supposed to be launch titles? A long with whatever 3rd party games are coming like AC4, the next CoD, and (likely) Battlefield 4? The PS4 launch is looking great.

          • DragonSilths

            Killzone looks the same as the last one. Generic FPS bullshit. Infamous looks decent. Drive Club…has nothing on Project Cars. AC4 is a multiplat. COD is never a good game period. And BF4…more generic FPS crap.

        • fireheartis1

          This may be true but with the PS4 using PC chips instead of Cell it’s going to cheaper than PS3. I don’t think much cheaper but cheaper than $599.00 US dollars lol. I see the basic unit being around $400.00 and the premium unit being around $450.00 to $500.00 The Cell Processor is what made the PS3 so dang expensive and the guy who decided to use it was pretty stupid. As for 720 I’m still on the fence with that console. I know the always online thing was a rumor, but being it has to have Kinect 2 to function is just crazy to me. Nintendo would have been overshadowed by both companies at E3 so maybe what their doing is very smart.

    • jay

      Stole the words outta my mouth….

      Except I would say that this is actually really good news for developers.

      Now we won’t see as much games rushed to be shown at E3 that won’t release for another 3-5 years. Now we should see developers take their time more, and see games revealed closer to their release date through Nintendo Directs.

      This makes me realize how genius the idea of Nintendo Directs is.

      • This is Luigi’s fault

        • Guhtere

          You know you’re just jealous Waluigi, with it being the year of Luigi.

    • Damn, all you people do is lie, lie, lie! You all said that the E3 was where Nintendo would do it’s thing, now it’s “who cares about E3?” That’s how you Nintendo propagandists do it. If it supports your god, you love it. If it does not, you hate it. This is why you fail.

      • Don’t mix me in with the other visitors to this site. E3 has been downhill to me for sometime.

      • thedeciderU

        what games and platforms do you play on? you quickly latch on to any comment that you can make look bad. does it matter that nintendo makes games and hardware? so does sony, microsoft, and others.

        make a point or stfu and gtfo

        • [000]

          He has a PC and an Xbox 360, and he’s being paid to troll the site by spreading his own propaganda and bending the truth.
          Don’t bother with him: He’s biased and obnoxious and he’s not going away, because he doesn’t have anything better to do with his time.

        • Silent

          Ignore the pig. He doesnt know what he is saying. Btw, you should go to another comment section because there are too many trolls in this one. If you want, I could provide you with a website to go to.

          • thedeciderU

            i usually just laugh and read on (it’s usually part of the entertainment factor of this site), but this guy never has a point, and even worse, speaks for other people.

            do i think nintendo is fucking this E3 up? at first glance, yes, and now that i take a second look, i’m really not sure if this will help or hurt them. it could bite them in the ass. and if it does, then what? will they go out of business? no. would sony or microsoft? no.

            oh, a pc and a 360? well, same here. i could spout more verbal diarrhea but i won’t waste my time. all consoles and pc gaming have pros and cons. that’s why most of us just appreciate them and try to enjoy them.

            and thanks, i’m aware of many other sites.

        • Magnus Eriksson

          I agree 100% with this. I had all platforms from Nintendo NES-WiiU.

      • sdmac200600

        Dude I totally agree with you on this one. I knew there was gonna be damage control from this site. You cannot damage control this and not sound stupid. Now before everybody start calling me a Nintendo/Wii U hater, I’ve been damn near solely Nintendo in my 16 years of existence so don’t even think about calling me a Nintendo hater when I’ve put up with their shit for 16 years. Now with that being, this is very unsmart for Nintendo. Nintendo could have been in close competition with the PS4 because the PS4 is the only competition for the Wii U since the nexbox with be a rip-off cable box. E3 could have been big for the both of them. Sony showing a kickass next gen system and Nintendo showing their kickass next gen games. Having small events during the time of E3 (which are not going to be seen during E3 since it isn’t going to be for all the public to see. Funny how the article failed to mention that) is just terrible. I can see what Nintendo is trying to do but it will backfire BIG TIME trust me.

        • Maybe Nintendo is throwing in the towel, or they are too ashamed of what they could or could not show?

          • sdmac200600

            I wouldn’t say they are throwing in the towel but I’m sure they know that they cannot compete against TWO next gen console reveals. Sony was able to win E3 last year (at least I think they did anyways) against one console reveal but Nintendo he nothing to talk about really for the
            Wii U but Sony and Microsoft will have ALOT to talk about for their next gen systems so I wouldn’t expect Nintendo to win E3 anyways. I just came across a video though that pitched the idea that Nintendo could be doing a Nintendo Direct and showing it in their place for E3 which would actually be pretty dope if they do but I still think the big winner will be Sony.

      • DragonSilths

        lol. So cause some people try to figure out what could cause this dramatic change of pace or what logical reason there is for doing this apparently makes them propagandists? lol ok.

      • ThunderGod_Cid

        From what I understand: They’re having two conferences at E3, one for investors & analysts and another for games. And they’re going to have multiple Nintendo Direct videos showcasing different announcements. Which is a whole lot better and more effective than trying to cram everything into a single 90-minute presentation.

        Besides, the only reason people were waiting for E3 was because they were expecting Nintendo to reveal EVERYTHING at a single conference. The thing is: they’re not.

        And that changes everything.

    • NkoSekirei

      yep and im hoping they will reveal some new like some new third party games and show some new trailers for xenoblade 2,super smash bros,mario kart,and a few others.But wat got me so excited is that i want to see wat retro been working on for quite a while

    • Magnus Eriksson

      Or it could be the definite end of an already failed product. Nintendo knows that they wont be able to hype WiiU now. They tried twice, failed twice. They failed at basically every major point this first half year, and now they admit it self at last. This is the towel, WiiU is down. Nintendo turned their back to it too.

      • Yeah, because they aren’t coming out with any games…

    • Gaming news sources report far more about what goes on at E3 than they ever will or do about Nintendo Direct presentations. In fact, it seems that it’s mostly only Nintendo-centric news sources that report more about what is revealed with Nintendo Direct, whereas when Wii U was unveiled last year, EVERY gaming news source covered it. Heck, even NON-gaming news sources report what was shown at E3. Heck, even my non-gaming 56-year-old dad knows what E3 is–just from the prior years of my excitement over it.

      E3 might not be as important or great as it used to be, but it’s still the biggest way to get your news about your console out there. It’d be foolish to undermine just how much a good E3 press conference could really help bring more attention to Wii U rather than the efforts of Nintendo Direct. It’s mostly Nintendo fans who keep up with Nintendo Direct–Nintendo Direct ain’t doing jack-sh*t towards raising interests outside that targeted demographic. E3 is more a trade show. Nintendo Direct is more like a video email that only its subscribers receive.

      You can be darn sure that Sony and Microsoft are going to play the crap out of E3’s worldwide spotlight attention. Nintendo simply should be there. The upcoming Zelda and Super Smash Bros. might can hold its own against the likes of some of the games I’ve seen announced for Sony and Microsoft’s next consoles. It’s at least worth the effort.

      • 1. Nintendo will still be at E3, just without the 90 minute conference that drags on and on. They will have events for the analysts, retailers, publishers, retailers, etc, and others for the media and hands on impressions before Sony and Microsoft have their conferences. They’ll still get coverage.

        2. Gaming sources cover gaming news, E3, Nintendo Direct, or not. Non-gaming sources may cover E3, but after that, very rarely do they stick with the happenings of the video game industry all year long.

        3. Of course E3 is a trade show…a trade show that hasn’t catered well to gamers in recent years. With Nintendo going with this strategy, they give gamers more effective ways of communicating their games, news, and trailers, while still providing the other involved parties with information relevant only to them, but without all of the filler and fanfare.

  • jjmesa14

    Bad plan Nintendo. Everyone watches the big events and they are the highlights of each company at E3. Will I still be able to watch these ‘smaller events’? If not how are people supposed to know what is happening this fall with the Wii U?

    • ThunderGod_Cid

      No, everyone who doesn’t have day job watches E3.

      They rest of us are usually at work and we have to catch the highlights from IGN, Destructoid, Gametrailers, Kotaku, etc.

      Most of us don’t really care about presentations, WE JUST WANT GAMES.
      No pyrotechnics, no rappers, no actors, no PR spokesmen, no skits, no dancers; None of that garbage.

      Give us screen shots, trailers, and a release date; and we’ll be pretty damn happy. And if the majority of their games come out by year’s end, that’s just icing on the cake.

      If Nintendo can get all that to us in a faster more effective way, without all the unnecessary filler, then I’m all for it.

  • Billy_Perry

    Wait a minute, didn’t they already say to look out for their annoucnments at E3 concerning big titles such as mario kart, a new 3d mario and maybe the new Zelda?

    • Johny

      yeah. these games will all be presented / demonstrated / and some even playable at e3 🙂

  • Dominicruz

    I understand their situation wii U is not selling well and its been 6 months . Microsoft and sony are going to take all the attention in this event with their new systems.
    But I still believe in Nintendo . Itawa said that nintendo is going to give to 2 small events to present their software and we got every month a nintendo direct.We’ll miss you nintendo in E3.

    • jay

      I don’t think the reason is because Wii U isn’t selling as expected.

  • Gecko Altair

    If they are going to annouce wii u zelda then they had better have a big presentation.

    • or what, you’ll caps lock them to death?

    • Silent

      Shall we scatter roses in your path too?

      • Gecko Altair

        that would be great, thanks.

  • Ian Rahn

    Nintendo must be ran by idiots

    • jay

      Hi Neutron!

  • Adam Porter

    the whole gaming world watches e3, without a big presentation, rather than gaining more attention from your audience you will lose a significant amount, i was so excited to see this years presentation, planned to book of work especially for it, but now it’s not coming?? you know exactly what people are going to think nintendo, e3 is for “hardcore” gamers, and it seems you have completely abandoned the core gaming community by not utilizing what is gaming’s largest and most exciting festival. i swear this is just one bad decision after another.

    • jay

      dude only H@rdc0re gamers watch E3. It’s shown on freaking G4. Who the hell watches that besides hardcore gamers?

      Don’t be blind to the other Billion gamers that don’t even know what E3 is.

      IF I SOUND IGNORANT TO ANYBODY well then maybe you spend too much time on gaming blogs 🙁

      • Adam Porter

        but that’s my point, they should want to get hardcore gamers attention, that was the primary goal for this console, or at least nintendo would have you believe that back in 2011

        • D.M.T

          Nintendo Directs are more “hardcore” than their E3 presentations.

        • But they will. To the best of my knowledge, most people with strong, sometimes overly strong allegiances to companies (this includes nintendo fans by the way) don’t watch the over companies presentations. the games will still be there, the press will still report it, and people will still read about it. I know having a big conference is nice, but it’s impractical, costly, and can be quite tedious. I’ve sat through gaming statistics and sale reports and stuff like that waiting for games. This way, I can just watch the gamer presentation, know everything I want to, and be on my way

    • Adrian

      I’ve probably played more video games (cumulative hours) than 99% of people under the age of 30. Yet, I’ve never watched E3. It was never a big enough deal. I was actually going to check it out for the first time this year and see what it is all about. But I’m not expecting too much.

  • Adam Porter

    is this just a knee jerk reaction because nobody was impressed last year?

  • Nintyfan

    Honestly, I’m still going to miss the loud cheers of Nintendo fans at E3. You would never get that same feeling or reaction on Nintendo Direct. Theres live chat but its nothing like E3 will ever be.


    • jay

      I agree but Didn’t Nintendo say they were gonna show 3D Mario, Smash Bros and Mario Kart?? That’s enough to have fans screaming their tonsils out!

      • DragonSilths

        Yah but the sreaming with be “AHHHHH DID YOU SEE THAT” in the comments panel on the Nintendo Direct video lol.

    • MujuraNoKamen

      I was really hoping this years e3 would be another TP reveal but looks like Nintendo are going to blow the opportunity. I like Nintendo directs, a lot, but E3 is the way to get the message out there to everyone and show the doomsayers how wrong they are. If they have a good E3 in which they reveal loads of great games but use Directs later on to give more details than the reveal trailers then fine but if they have a tiny showing at E3 and just do a few “closed hands on events” then no ones going to hear all the good news they’ve got and the competition will take the spotlight.
      I’m no longer hyped for E3, it’s going to be another disappointment isn’t it.

  • Saul Rivera

    They will still be showing their software lineup

  • jjmesa14

    With Sony, Microsoft, and Nintendo all having big announcements outside of E3 I feel the death of E3 is drawing near.

  • Johny

    Nintendo : FUCK da police 😀 we’re smarter than rushing stuff for e3 and bust out some kind of circus just to compete with others like some kind of competitive immature kids…
    how about we announce stuff when it’s READY and at MUCH proper time, than to rush quickly a bunch of stuff that either isnt nearly ready yet to be released/announced, or will be announced in only like 3-5 years from e3

    no but jokes aside.. i was kinda shocked when i heard it wont be in such manner as every year…
    but hey.. after thinking about it… we’re still getting what nintendo promised 😀 quite alot of awesome SOFTWARE announcements, demos, playable demos, trailers… cant wait 🙂
    also i LOOOOVE nintendo directs.. im REALLY excited for EVERY single one and wait late into the night to watch it live xD i think these are awesome.


    Not happy.

  • Noname

    Let’s try to appeal to non-gamers with the Wii and then once we have that market change it to appeal to core gamers but advertise the controller rather than from a system standpoint so the non-gamers won’t understand and see no reason to upgrade. But then primarily advertise your product thru the median of the actually product you’re trying to sell to an already established fan base. At the same time try to appeal to an older audience with stricter rated games and third paryt support by advertising primarily on a children’s television program channels. Then don’t advertise at all during the biggest video gaming expo on the world. Makes sense.

  • Michael

    How do almost ALL of us watch the events of E3? Over the internet or on G4/Spike, and who knows if G4 will still show it now that it’s changing. Basically, we all watch it at home; Actually, most of us don’t even watch it, we get the news second hand from sites like this. That’s still going to happen for Nintendo. All Nintendo is doing is organizing and being efficient. We’re still going to get a whole slew of announcements, they just won’t be coming from the E3 stage live. It will be in the form of a Nintendo Direct.

    This allows Nintendo to focus E3 on the people that ARE ACTUALLY THERE. They don’t have to worry about giving a live conference to the world that both talks to an average gamer at home and an industry insider at the same time. It’s timed and it’s hard to fit in everything that clunky conference requires. Sales analysis, sing part demos, the good stuff, etc. Now they aren’t limited to that conference where everyone nit picks the company holding it for not showing enough.

    BUT HEED THIS! This does not mean that Nintendo is going to hold back any of the normal announcements that we’d expect at E3.

    • Gabe Hoffman

      Exactly its makes sense considering that Nintendo only gets like an hour for their conferences while Microsoft gets like 2

  • Zombie_Andrew

    Nintendo are planning several Nintendo Directs before E3 so all is well

  • Rob Lucci

    LOL some people in the comment just don’t understand.

  • Zuxs13

    The update on ign from Nintendo American is a bit more encouraging. They are hold two press conferences on the morning they normally do one big one. Plus there will be multiple Nintendo directs prior to the beginig of E3


    I still fear this won’t get the information out to the mass consumer well enough. Hopefully since one of the conferences is with retail partners that they will intern be excited enough to up the WiiU presence with in their stores.

  • Nintendofreak

    so now what i will have to see every nintedo direct or they making a big nintendo direct for the wiiu?

  • This blows.

  • audi lover

    Focusing on US market? Shame another dig at UK and Europe markets from NIntendo, E3 is fantastic and its a mistake not to go all guns blazing there, Microsoft and Sony will, another mistake from Iwata this guy loves to make them

  • Anukul

    I wait for e3 so long, and this is fucked up

  • X3Charlie

    I know they mean well but I am still disappointed. E3 comes with a certain hype, the big show and audience always added to that sense of amazement I don’t get those feelings from Nintendo Directs, they need a live audience maybe? I suppose though that only gamer, people who actually tune in, get this boost. Maybe it is for the best considering the majority of customers don’t need a show, still…

  • Paul

    Sony just did their own event for the ps4 and that got a lot of coverage. Nintendo is just doing the same.

  • Squid

    NOOOOOO! No games will be announced? D:


    What are you doing Nintendo!!! Most gamers don’t like change!

    Hell, MS and Sony have built an entire gaming division based on it!!!

  • Justis Bistawros

    Dude this is fucking bullshit Nintendos e3 is so fun to watch on tv.

  • Kyle Berger

    that picture is from 2011.

  • Silent

    Incoming 20+ comments about how doomed the wii U is.

  • Magnus Eriksson

    Hmmm… funny thing… Shouldnt we all relax and “wait to E3”? Nintendo is failing, and will do nothing about it. Maybe Iwata is the one to blame? Anyway this is pure incompetence…

    • ThunderGod_Cid

      Only for those who lack basic reading comprehension.

  • DragonSilths

    As long as we get to see these Nintendo Directs LIVE then Im okay with this. I just want to see Retros game and Smash Bros when everyone else does. I dont want the media behind closed doors to see all this stuff then the next day Nintendo uploads it to their youtube page…WE WANT THE WOW FACTOR. Not the oh yah this got spoiled for me yesterday and NOW I get to see it…

  • ThunderGod_Cid

    One press conference just for investors and analysts, and another to show off games.

    Seems pretty damn smart to me.

  • Dominic Coradazzi

    Bold, smart, strictly software driven
    Ok Nintendo, let’s see some games

  • Magnus Eriksson

    Loved WiiUDaily’s article about the Nintendo HYPE-train… When will it arrive at the station? E3 2014 maybe? Some people in here are lying so much they start to believe themself. Shame really.

  • John Andalora

    I now make this prophecy.
    I don’t think the Wii U will last 2 years.

    Now, don’t get me wrong. I’m not a troll: I like my Wii U a lot.
    However, despite E3 not being as good recently, people remember it. People are already tuning Nintendo out because they don’t care or don’t pay attention. Nintendo’s made thing like YouTube announcements to show what they have, and it hasn’t helped a bit because only Nintendo fans are paying attention to it.
    Nintendo needs A big title advertisement to show the whole gaming community that they are serious and getting console sellers in the future.
    They lost a big chance to impress, and at this point, I don’t think people who don’t have a Wii u are going to listen to Nintendo.
    I don’t expect the Wii U will survive past a few years.

  • Kenshin0011

    There is literally little to no risk associated with doing this!

    The information will still be revealed, and everyone will have easy access to it…..Just as easy as they would to MS/Sony’s information.

    What, do you think that just because it’s not being revealed during a live conference means it doesn’t exist? Are people honestly thinking that if Nintendo simply showcases it’s announcements a little differently, no one will play their games when they come out in stores? lol, that’s not how the world works.

  • John Madsen

    here is the interresting thing you have to notice sony and microsoft will be pushing there next gen nintendo is already next gen so why need a huge presentation

  • Xavier Lopez Chabelo

    Tha Fuck??!!

    It will be so simple for Nintendo to do their press conference on the E3 and also show 2 Nintendo Directs during E3’s week. Damn…

  • Xavier Lopez Chabelo

    Downloading the update people!!!

  • Nintengoth

    Well i just hope Ninty throw loads of great games at us, we need to see system shifters like all new Mario, Zelda, Metroid, Mario Kart, SSB and so on. i am looking forward to seeing what ill be buying in the next 6 months.

  • Roachant

    This is really bad news, They will be alienating many, many people who rely on the reports from E3 for their upcoming video gaming news. Nintendo made a huge, huge mistake and I think this will be seen as the catalyst that pushed the company into bankruptcy.

  • Smaller events = smaller attention from consumers, press, and developers. Only anticipating fans tend to follow smaller events. Most the industry is not going to play along with your demands as a developer just because you don’t like to perform on their platform. Like it or not, E3 might not be as important or spectacular as it used to be, but it’s still the biggest way to get your news about your console out there.

  • Juhis815

    I don’t understand why Nintendo wants to host smaller events? This means third-party support is going to dwindle even further, and most people will not understand that Wii U even exists.

  • Guest

    Nintendo relies on word of mouth. They have to. Because they can’t rely on these hypocrite websites like IGN whose main main purpose in life is to tarnish Nintendo’s name, year after year. That’s why they develope the idea of Nintendo Direct to communicate directly to gamers.

  • Merham Limba

    Nintendo relies on word of mouth. They have to. Because they can’t rely on these hypocrite websites like IGN whose main main purpose in life is to tarnish Nintendo’s name, year after year. That’s why they develope the idea of Nintendo Direct to communicate directly to gamers.