A few days ago we reported how the massive success of Pokemon Go had increased Nintendo’s stock by 9%. Over the weekend, the continued coverage of Pokemon Go in mainstream media has caused a spark of interest in Nintendo’s stock from investors. So much so that Nintendo shares have increased 36% today. That’s the biggest one-day jump in company history. The stock market is still open for another few hours, so this could change. Pokemon Go has received a lot of mainstream press over the weekend, both good (millions of players) and bad (some robbers used the game to lure victims). The game is now becoming a social phenomenon, and that’s what investors are liking: the prospect of another money printing machine for Nintendo. local_offer Nintendo pokemon go wii u stars Further Reading Is Nintendo shafting Axiom Verge because of Dan Adelman? Nintendo doesn't need 3rd parties, says Stardock CEO Earthlock backers will get Switch version if it ever happens Zelda: Breath of the Wild Deluxe guide for $48 on Amazon Nintendo shares up 20% since Switch launch What's your dumbest death in Breath of the Wild?