May 9th, 2017

Uh-oh. It seems that Nintendo President is putting the brakes a bit on their recent success. President Tatsumi Kmishima told Japanese newspaper Nikkei that the company cannot “readily” achieve the expected 10 million Switch consoles sold in this fiscal year.

“I don’t think we can readily achieve the target [of selling 10 million consoles].” Kimishima is quoted saying. During Nintendo’s recent earnings report, the company set a guideline to sell 10 million Switch consoles this fiscal year, which ends March 31, 2018.

However, Kimishima did not say why he’s now worried about achieving that goal. Is it simply a question of supply — making enough consoles to consumers, or does he believe the Switch hype will ease off in the future?

Or perhaps he’s just being cautious going forward?

It’s an odd statement from Kimishima, because just over a month ago, he said that he expected the Switch to sell 110 million units, which would make it the most successful Nintendo console ever.

Last week, the company said that selling 10 million units this fiscal year will help show third party publishers that the Switch is a viable platform. Now the company president seems to question that a bit.

Despite the confusing statements from the company, the Switch is undoubtedly off to a great start: it sold 2.7 million units during its first month, and it’s still selling out at most retailers as soon as stock is replenished.

local_offer    Switch   tatsumi kimishima