Jan 10th, 2014

Ask any Nintendo fan, and they’ll probably tell you that Nintendo’s biggest issue is their marketing strategy, or lack thereof. This year, that needs to change.

Nintendo has some big games releasing in the upcoming months, and they can’t afford to drop the ball with the ads for these new titles. Currently, outside the Nintendo Directs, which aren’t viewed by many consumers, Nintendo isn’t doing much to get people excited about their content.

In the video below, I take a look at Nintendo’s current marketing campaign, as well as a couple of my favorite gaming commercials, and make some suggestions on how Nintendo can improve.

What are some of your favorite video game ads? If you were Nintendo, how would you promote these upcoming games? Let us know in the comments.

local_offer    marketing  Nintendo  wii u  
  • Laud

    Yooo, John.. It’s my birthday bro.

    I love you.


    • Much bro love… bro.

      • Laud

        Now, give me your E3 badge.

        Or take me with you, I live like 50 miles away, pick me up and lets go on an adventure.

        • Haha. If I had one to give. I don’t believe anyone is sending me to E3 this year. πŸ™

          • Laud

            But.. you guys are huge, can’t you register on E3 website? D:

            I was feeling a little nostalgic so I decided to go back in time.

            Check this out my beloved,


            My first post ever made, right there, just scroll down until you see my name. C:

            Amazing isn’t it? How the time flies..

          • shaun

            hey John, I live in LA and the way I hit up E3 is on the last day just wait outside the convention center and someone leaving for good will either give you their badge or sell it for around $20.. PS epic films as always thanks for being a fresh voice in gaming

    • andrewjcole

      Happy Birthday! Okay, so I didn’t make this art specifically for your birthday, but who cares. EDIT: Jeez! What’s with all the downvotes? Do you not like my art?

  • Daniel Gonzalez

    Well to be fair, any company can improve on their marketing strategy. In Nintendo’s case, they just need to get more ads out there and continue to release games on a timely manner this year. Less delays and more ads, the better success they will have in 2014.

    • jdiaz1994

      Nintendo isn’t the only one with weak marketing. I mean I would love to see actual gameplay on a sony/ microsoft commercial instead of just mini movies.

      • Daniel Gonzalez

        Sales of PS4 and Xbox One are doing just fine. I’d say they must be doing something right, but you’re entitled to your opinion.

      • Russel Bowersox

        That how I feel MOST games are now. Like I know it’s not 100% true for every game… But for a LOT of Playstation games and Xbox games… I would rather just watch the movie then play the game.

    • Nathan C.

      I still can’t get why Nintendo’s having so much trouble with their commercials. Just market the unique gameplay, add accolades, then go nuts with advertising it on TV. It’s not rocket science.

      I actually saw one YouTube comment suggesting Nintendo freshen up their “Wii Would Like To Play” campaign by saying “Wii would like to play…*pulls out out gamepad and remotes* with U”.

      Long story short, there are a ton ways Nintendo can market the Wii U, but “The Pitch” commerials would do the job in the long term.

    • kevin nun—-

      Nintendo even came up with a competition on coming up with marketing videos that ended on the 8th. I wrote an article tip but it didn’t get posted. Wii U Daily starting up another would be nice.

  • darkcreap

    Definitely. The infocommercial you showed at the beginning of the article is a step in the right direction, but this year we need more advertisements for traditional gamers, be it on TV or whatever media.

    Last Christmas it was nice for families and children, but I think Nintendo should now target traditional gamers to get a varied audience and probably some good 3rd party titles, because 3rd party is selling horribly right now due to most of WiiU owners being Nintendo fans only. I know this sounds like a mantra right now, but it is very necessary to have a good stream of 3rd party titles. I have been a long time Nintendo fan and I would love to have good support. I know it is wishful thinking to expect your primary console to be a Nintendo these days, but I am simply not attracted by the other two. I prefer to play on PC if I haven’t got another choice. At least I can use it also for my work.

  • Flawless Victory


  • Josiah Parsons

    Hot Buttered Popcorn I think he’s right!

  • palomino blue

    The original Smash ad is one of my favorites too. I remember the first time I saw that ad. Really made me want to play the game. And it didn’t disappoint.

  • Nintendo just needs to focus mostly on 1st party titles,and to put more ads,and everything(or almost everything) will be fine.

  • I am Error.

    This was an awesome vid, thanks for posting!
    I really hope the folks at Nintendo’s marketing division take note, as what they’re running now just feels like ads created by someone who doesn’t play video games. It’s like an Old Navy commercial featuring Nintendo products with some of these ‘families’. Not cool.
    My favorite ads of the past year for Nintendo products come from Japan. The ads are far less cheesy, feature TONS of gameplay footage, and if you do see a human it is usually an attractive Japanese woman saying things she’s really happy about. I would have preferred a Super Mario 3D World campaign modeled after that.
    You nailed it. More gameplay, more reactions, REAL people, not the fake families.
    Costumed Nintendo characters playing these titles in DK’s treehouse would be more fun than the ads we’re getting in America.

  • Rick Valenta

    Yeah I have to say that ads are pretty cornball. Nintendo is cool. Cooler than Xbone and Sony, with roots and retro appeal dating back to the mid 80’s when the NES was released. Make a montage, throw in a little Nero or Skrillex, and go sell some consoles!!

  • steve

    having friends explain their online team battles in smash would genious, “so like, it was a tie between me and this one guy, and when it roar’d SUDDEN DEATH!, i dodged his slide kick and thrusted my master sword in him from above. we won, it was pretty awesome.”

  • thedeciderU

    agreed. action must be taken by nintendo. wth are they doing? this family only stuff is nauseating too. appeal to teens and college students. do what sega did. get them hooked, then kids will naturally want what the older, ”cool” kids want.

    this console is awesome, but public perception has to change. nintendo just needs to do what they’ve started by rolling out high quality games, but stop the family/kid only marketing stuff. what about the main demographic? parents only have so much to spend. i’m a grown up with no children and have a little extra to spend on games. what about me? continue and never stop selling this system to third party devs. image is everything and nintendo could perhaps try to appeal to older gamers in a way they haven’t.

    • Gabe Hoffman

      You do realize that families and kids ARE Nintendo’s primary demographic right

      • thedeciderU

        but why does it have to be only that? ads from years ago appealed more to an older crowd just as much as kids, or at least it didn’t seem so defined as ”our ad is for kids and families and that’s it. if you want the whole package go somewhere else.”

      • MujuraNoKamen

        But is it though? Are kids and parents who don’t know what a Wii U is supporting them through the hard times? or is it gamers in their 20s who want the variety a new console offers.
        I understand that most of Nintendo’s games are E-rated but that doesn’t mean games for teens and adults should be neglected. Games rated “for everyone” aren’t going to be played by everyone. Appealing to everyone means just that, Nintendo should make games for kids, teens and adults not just kids.
        I find it a bit hypocritical of us Nintendo fans to praise Nintendo for it’s variety of games when they only cover one or two areas. We mock MS for only appealing to dudebros so how is that any worse than than only targeting youngsters? If the sales figures of XBO and U are anything to go by, making E-rated games is actually a worse strategy.

        • CMB

          You hit the nail on the head with this comment man. They claim their games are for everybody but they only advertise to kids, so wouldn’t that come of as being kiddy?

          • MujuraNoKamen

            Yeah, it’s really slap in the face to us gamers who are supporting them through the hard times when they come out and say “oh you don’t matter, 4 year olds are our demographic” when those people don’t really care. You could say that Nintendo and mature don’t mix but have they ever really tried with adult gamers? bar a handful of games such as Eternal Darkness and Metroid of course but its baby steps all the time and Nintendo acts like they’re ashamed of such games – as Peer from IGN’s Nintendo team said “if there are a lot of [mature] games and Nintendo can push the variety then the platform can turn into something very different. But it’s difficult to make that switch in their brand with titles like Bayonetta unless there are a lot of them” I can’t argue with that really I don’t want them to ditch family-friendly games like Mario just to be edgy but Nintendo acts like gaming is still a kids’ niche hobby, gaming has moved on, look at GTA 5 it pushed so many boundaries and became so popular why don’t they try something big-budget, cinematic, mature etc. Sony used to be kid pretty kid-friendly but PS1 got games like Resident Evil and GTA and adults wanted a piece of the action while Nintendo was stubbornly saying “no, adult games won’t work” same again for PS3, thanks to games like CoD4 games became mainstream and peoples’ perceptions changed but Nintendo is still like “no it’s a kids hobby we’ll play it safe thanks” in reality they’re playing a very dangerous game.
            Platforms with variety have flourished like PS1 whereas the competition (N64) who only focused on 1 demographic were playing catch up, it’d be wise for Nintendo to learn from it. It’s great they’re getting titles like AC4 and B2 but will they advertise it? no, because it contradicts their kiddy image that they’d be wise to (to some extent) get rid of.

          • CMB

            The N64 was going to get a lot M rated games at launch thanks to nintendo of America , but nintendo of Japan declined a lot of them. If we had Howard Lincoln and arkawa running Nintendo of America again we could see more exclusives and M rated games. You can be family friendly and appeal to the M rated crowd.

          • MujuraNoKamen

            Precisely my point, Nintendo just tries too hard to be family friendly and it’s unnecessary; hundreds of families buy competitors consoles and get family games (and mature games when they want them) and Nintendo’s missing out.

        • Elitepwnsface

          You just hit a home run. So much truth in that comment. Lots of butt hurt i caused though haha.

      • zajac1661

        Well the very big fan base going outside the kid segment, is a very huge factor to aim at as well.

  • Gabe Hoffman

    While I can see where you are coming from Nintendo clearly stated that they were focusing on families this past christmas with core games being the focus into next year. Part of the purpose of those commercials we have seen is too help clear up the confusion that Wii U is an add on. The term upgrade often is used as an attractive word.

    • MujuraNoKamen

      That’s fair enough I suppose but exactly how well they handle the core advertising later this year is uncertain, Nintendo needs to make sure they don’t screw it up.

      • Nookling

        I think that Smash Bros would be the easiest one to show quickly. Have quick screens come up: Mario, Link, Fox, Kirby, Pit, Marth, Pikachu, Wii Fit Trainer, Sonic, Mega Man. Then have a few short clips of gameplay. (Whatever characters would be fine just make sure its ones that people reconise)

  • Richard Branches

    Oh my god!! how come the eshop is not available outside of the United States!! or at least not in my country (Colombia) I’m soooo disapointed, I just bought the basic console with a hard disc attached to it and I wanted to buy all the games I want on the eshop instead of a physical disc!!

    • darkcreap

      It is available outside of the US, but I guess it depends on the country. Nevertheless, I can tell you that the eShop version is more often than not more expensive than the retail version, especially if you buy it online. If I were you, I would send a message to my local Nintendo representative.

      • Richard Branches

        Thanks for your message, but at this time I rather have all the games within a single device so I don’t have to switch discs, it doesn’t matter is they cost the same or not, it is just something practical.

  • McBlink

    I agree with all of this but unfortunately Nintendo believes that the product will market itself through the fans and games released. I hate to compare them to Sony or Microsoft but they never really have pushed out huge marketing campaigns for their consoles. Also that entire marketing department needs to be demoted for emphasizing the word “upgrade” in the commercial. It’s a shame because the console is awesome they’re just doing it wrong.

  • thedeciderU

    great vid, john! i miss the ads like you’d mentioned. show the games, show anyone who plays it and their excitement. don’t pitch it like some ”too smart cutesy crap” and let the gameplay and hype within sell the games. one thing i’m sick of seeing are these commercials that are cheesy and embarassing ”in a bad way,” as you put it.

    i’d love to see a return to the more agressive tactics like when nintendo actually acknowledged competition: ”get N or get out,” for example. how about something exciting? i have not seen a single wii u ad with a pulse, or a wii u ad that made me feel like it’s cutting edge and i’d be left in the dust without it. make it exciting and create some sense of urgency? that always helps sell me.

  • cement

    Nintedo just needs ads in general. Bayonetta can be a system seller but nintendo just needs to spread through fans. I have gotten Sony and Microsoft fanboys to like the wiiU. People just need to play it to fall in love.

    • thedeciderU

      for the mass amount of people that are outright pissed bayonetta 2 is a wii u exclusive, nintendo should give it their all to convert sony and microsoft consumers to the wii u. make some kind of enticing promo or something.

      edit: missed your point by confusing ”can’t be” with ”can be.” facepalm . sorry.

      • cement

        its ok yo! but either way. word of mouth is really good for nintendo product for no reason at all.

  • Retro

    They should just hire the people who does the Geico commercials, they are hilarious..

  • Zuxs13

    I had to laugh John when you said “they just need to show game play in their commercials and they don’t” yet in the back ground their commercial was showing game play from Wii Sports Club..lol Also the commercial you talked about for dead space, didn’t show much in the way of game play, in fact most commercials don’t they are just some over edited cut scenes with huge explosions and loud music.

    I get that Nintendo has to work on their advertisement, but just because the adds this fall/winter don’t appeal to you, who represent a low minority of the consumer market, doesn’t mean they don’t work. They had a clear target audience they were focusing on, they also had clear results to these increased adds. They have research groups, panels, and marketing strategists that i am sure look at this stuff from many angles.

    Apparrently you missed these commercials this winter.


    • MujuraNoKamen

      Nintendo’s ads are still too actor-centric, these Mario ones are good as they highlight the local multiplayer aspect and creatively show off the power-ups and features. It’s the other more hardcore games where the issue is look at I saw a few Skyward Sword ads where they had actors waggling their remotes giggling at the screen as though it was some sort of party game thanks to this the epic adventure that the game is was lost on peole who interpreted it to be casual. In party games it’s fine to show off local-multiplayer provided they show what the game is actually about but with other games, well there’s a reason people remember these ads (http://www.youtube.com/watch?v=sG4y6t4IUE8 , http://www.youtube.com/watch?v=Qn6Isg0bmVU ) over Metroid Prime 3.

      ( http://www.youtube.com/watch?v=_gWfSvGXdNg )

      • MujuraNoKamen

        OK the MP3 commercial here isn’t that bad as it showed come gameplay but the other 2 much more creative, exciting and just better.

  • wiimenonowiiu

    John you are right on. My favorite was the wii. We would like to play those were tge best ads that showcased the system and the games in the setting you want me and my family we play 4 player mario 3D and cant wait for mario cart8 but the major down fall with nes is online play

  • RichM

    I smell a Wii U Daily competition. Why not have a video competition? I bet we could come up with some pretty sick Wii U commercials. Perhaps we could start a grass roots movement to get Nintendo’s attention.

    • majora :D


    • Levi Johansen

      I wanna see more of those old nintendo/sega commercials that went like this:

      A manly voice speaks to a bored kid in his room and tells him to get a Wii U.

      He gets it and starts playing some games.

      Then we only see gameplay for 10 seconds while the voice explains what game it is and how awesome it is.

      Then we finish of with some footage of the kid with color-spotlights and windblowers right in his face while he screams out: “THIS IS AWESOME!”

      EDIT: Pretty sure that would work very well with Game&Wario, Bayonetta 2, Need for Speed Most Wanted, Sonic Lost World, Super Smash Bros Brawl and really anything else with high speed and lots of colors.

    • RichM

      Why don’t we have more videos like this:


      or this:


      I particularly like the end screen of the “Other M” commercial where it says EXCLUSIVELY FOR WII.

      They need to highlight that more.

      I’d like to see a series of commercials along the line of “Only on Wii U or Exclusively on Wii U”. Or get a slogan like “Why U need Wii U!”

      • Josiah Parsons

        Man, the Other M one was Super Bowl worthy!

        • Alexander Kleinwechter

          Super bowl is like only big like in america, most people dont even know what it is lol

          • Rinslowe

            Who doesn’t know what a super bowl is. lol… Right?
            It’s obviously really really big. Why else would they call it a Super Bowl?

          • Alexander Kleinwechter

            Outisde of america, nobody knows what it is. weird!

          • Rinslowe

            SO it’s not a really big bowl of noodles?
            Just kidding around. Yeah, I come from a commonwealth country so I think most of us in the “western” world have heard or know of the Super Bowl. Many other countries, maybe like you say – not so much…

          • Josiah Parsons

            Earlier this year I was willing to bet the Doctor Who 50 anniversary special had a more views than the super bowl for just that reason.

      • Ony

        The music of the ad is more memorable than the music of the game D:

      • ScrewAttack

        There’s just so much I love about Other M. Can’t wait for Metroid HD, hope it’s more like Other M and not the Prime series…..maybe just the best of both games.

        • MujuraNoKamen

          Wow really you prefer Other M!? I’m not knocking you for it I’m just surprised that someone likes it more than Prime given all the hate that game gets. I prefer Prime but I think the franchise can a learn a bit from Other M, I’d love the to do another cinematic Metroid (hopefully better written) as there’s a lot of potential there and bring back the Melee moves. If they combined those things with a fully 3D Prime style world with tons of exploration (lets face Other M fell a bit flat on the classic exploration aspect) then I’d be a very happy man.

          • ScrewAttack

            I do! haha no worries mate everyone’s got their own preference. Yeah Other M did leave room for improvement, but I loved what it tried to do, the cut scenes, hell most of Samus’ depiction. I could definitely go for more building on that game, incorporating the best of Prime too (ie making the first person view a proper, useable option during firefights and such).
            Yeah Other M wasn’t heavy on exploration. But it’s something that will of course fit snugly in the game style, so in the next one definitely.

          • MujuraNoKamen

            Finally someone else who appreciates Other M and Samus’ character. I really hate the way people complain about Samus being “weak” and “depressing” etc I get that the sometimes shaky writing put to much focus on her melodrama but people don’t see it that way, people just complain that she wasn’t some sort of 80’s action movie cliche constantly making cheesy puns about killing Space Pirates. Even if the script wasn’t the best I still couldn’t picture Samus being any other way; she was orphaned at a young age and seemingly can’t leave her house/ship without something trying to kill her so naturally she’s not going to be ray of sunshine.
            Oh this reminds me, Monolith soft and RETRO STUDIOS are hiring new designers could this mean Retro are focusing on a new project? I think so. God I hope we get Metroid soon.

    • Dj

      We could send the results to Nintendo and give them a message to start getting ads out too.

    • RichM

      Here’s a great one already made…just give it air time now…


      • Guest

        the only issue is shortening this to 30-45 seconds….

      • ~OMEGA~

        great! you should be marketing this game! you’d probably do a better job than nintendo’s current marketing anyway

    • Rinslowe

      That’s an awesome idea.

  • Patrick Starman

    Nintendo needs to show that their games are for EVERYONE. Show the dudebros that Mario Kart and Smash are fun regardless of age.

  • JeanPaul

    OH A VIDEO! Is this new? Or have you guys been doing this? I like it

    • I do the majority of original video content on this site. You can check out the YouTube channel for this video, ChiGuyGaming, to see everything else I’ve done.

  • jhell

    be the best this year nintendo

  • LoBo_UK

    We have different Wii U adverts in the UK that are pretty good .

    • Gabrielsen

      Wow, thats a great commercial. Have you ever been to Norway? If you are going there for video games commercials turn back πŸ™‚ When the Super Smash Brothers Brawl commercial hit the telly it was the TUTORIAL. That’s just great, right?

  • Those ads were for kids on the run up xmas. If you’re seeing them it means you’re either watching kids tv or seeking out Nintendo ads on youtube so you can make a video about them.

  • Skelterz

    Nintendo should run a competition asking fans to make a advert, and then choose the best one thus rewarding the fan by getting there ad on tv and then doing a follow up advert of that person who won playing exclusive wii u games they won as a result of having the best ad, basicly im a great brain stormer and i should be working for there marketing division πŸ˜‰ what do you reckon.

    • X3Charlie

      I think they are/did do that just last month, but it was for their “the Pitch” campaign… :/

      • Skelterz

        Don’t know what that is.

  • JeanPaul

    They should have a commercial just saying that they are not kiddy anymore.. Like how they did to let people know WiiU is not WiiU.

    A guy is playing some generic shooter and then his friend come over and is like “dude play this” and the guy plays the games (say boyenetta or X), and at the end he’s like “Wow I guess Nintendo CAN make these types of games”. Or something like that without insulting Nintendo.

    • Daniel Carvalho

      *Wii U is not Wii

      That would work. They have the so-labeled Hardcore games, just show it. They could even show Battlefield and CoD released for the Wii U!

  • Sdudyoy

    The Wii U is a great console, if only Nintendo would take advertising more seriously, they have plenty of money for advertising, it just doesn’t seem like they know how to advertise the Wii U correctly, I think they need a new advertising manager.

  • Kyle

    NINTENDO please, learn with Sony!


    • Daniel Carvalho

      NO! We need a commercial that shows games, how the GamePad works to give a different gameplay experience from what we’ve seen so far, and that it’s a console for children, teenagers, adults, hardcore and casual gamers all along, not something to traumatize children teenagers, adults, hardcore and casual gamers with a Demonic Baby From Beyond!

    • Creepy doll babies are just too easy. This one tries too hard. There’s probably scarier dolls in your average toy shop.

    • ScrewAttack

      That’s a terrible advert! THIS is where it’s at! http://www.youtube.com/watch?v=s0d9d-cdxhk

      • lonewolf88

        to bad killzone shadowfall doesn’t actually look like that.

        • FutureFox

          Such is the power of marketing.

    • Kyle

      I was actually being sarcastic here

  • Starfoxguy

    Lot’s of good points in the video John.
    If I was trying to market the console I would do something like a side-by-side comparison of the Wii and Wii U. Showing gameplay and sitting both consoles beside each other. My favorite Nintendo commercial is also the SSB commercial.

  • NkoSekirei

    ok guys keep an eye out on ur votes we got some trolls downvoted people over 200

  • Justin Gray

    I am glad John Zaccari is writing for Wii U Daily. He is on of my favorite Youtuber video game channels. I think Nintendo does need to show more footage in the commercials. The trailer for X just gives me chills every single time I watch it.

  • Jonathan P Mugridge

    Not that I was a fan of any of the holiday Wii U ads, but I understand that Nintendo needed to hit home to their core market. And because the majority of marketing is aimed at 3rd grade mentality, that’s exactly what it was I also can’t agree more with the original Smash Bros ad. Loved it!

  • tom

    What a great video! Great ideas.

  • I am Error.

    How about ‘Wii Want U’ for a slogan? It can be a montage of well-cut gaming clips set to epic movie trailer-esque music ending in a drawing of Mario pointing at the camera like Uncle Sam. It would cost about 5 dollars.

  • Jake

    How about advertise the games. I saw many Wii U ads but i never saw a Super Mario 3d world, Wii Party or Pikmin ads.

  • Krzysztof

    Do you mean ads like that …


    That’s the compilation which I’ve done last summer to show few friends of mine that Wii U is not only a Mario box. Obviously the real ads don’t have to be 10 min long, but you get the point.
    After reading this article I thought it’s about time to upload it.

    • DC777

      That was mighty awesome.

  • InterTreble

    Marketing is the only issue Nintendo has to tackle for Wii U, not its hardware specs, not its games, since now quantity and quality of games for Wii U are miles ahead the same for the other next gen. Definitely.

  • VGguy49

    Heres an idea, let’s all email nintendo about this problem.

  • wiimenonowiiu

    Wii would like U to play

  • Ryebread

    i have actually been seeing a lot of Wii U adds lately, but i have to agree that they’re cheesy in a bad way.

    Edit: Also yes! Show more game footage!

  • Wosty

    It would be awesome to have Morgan Freeman, Jennifer Lawrence, Will Ferrell (as Ron Burgundy), and John O’Hurley all playing Super Mario 3D World, Mario Kart 8, and Super Smash Bros. Think about it. I know it’s just a fantasy but it would be the best commercial ever. The slogan should be “Wii know U want to play.”

    • ScrewAttack

      Gotta have MF say that last bit. ALL BOW BEFORE THE VOICE OF GOD.

      EDIT: In fact, just do an advert with MF. Any game’ll do. Maybe the next Legend of Zelda? His voice gives me shivers.

      • Michael Hancock

        And his kisses give you goosebumps.

    • CMB

      Morgan Freeman needs to be the announcer for smash 4.

  • maxwba

    their ads need to be more objective, not subjective. dont market to an audience speciffically 8 year olds, market to ALL audiences at once.

    I get really angry when people say bad things about nintendo, and the reason they do is because of ads like this. the only people who Nintendo are marketing to right now are oblivious parents of young children. maybe thats why the wii u isnt selling so well? because no one thinks any positive things about it?

    nintendo’s games arent kiddy, but their marketing needs to stop giving off that vibe. also, fucking discontinue the fuck out of wii. take it off the map. make people forget it existed.

  • desgraciado79

    What is up with the lack of articles lately? Two or less a day. Put down the Hot-Pockets and controllers and get back to writing.

  • andrewjcole

    My first thought when I saw the title. “No kidding.”

  • YayGs

    As soon as you started saying live action, I thought of that Smash Bros Commercial, it’s pretty much my favorite video game commercial.

    I thought the video Nintendo showed when they first revealed the Wii Remote was pretty awesome. It showed all kinds of people enjoying all sorts of “games” (none were actually shown) and I felt it was pretty effective. But they haven’t had anything like that since that video. If they’re not going to focus on gameplay, then they need to show the experience and make it appealing.
    Though I agree, they should have more games oriented commercials.

  • lonewolf

    Well Nintendo didn’t thought that the people living today have become so ignorant that they can’t distinguish two totally different products although some may say that they are similar.

    And yes probably there were lack of commercials but considering that they were or they are still building a new headqarters that is justified so they purposefully were centered towards the 3ds as it was more popular they were aware and are still aware that lack of the big games sellers of their consoles are not out yet even if they put commercials every minute on tv there wouldn’t have been any effect.

    what hurt them the most at the beginning was that EA backed off and together with them pulled several publishers/developers with them who intended to make and sell games for the wii u. The problem was that Nintendo at that time were leaning on to much of 3rd party developers whicch won’t happen any more. (We should hope so).

    Sorry for the bad english i haven’t written on english this kind of big text for quite some time

  • Mario

    I hope Nintendo makes a better marketing strategy.

  • Rinslowe

    Yep. Nintendo’s own IP’s will be a strong force in sales this year. But that’s just part of the picture. They really do need to up the anti on advertising in order to get that positive image back with the general public and neutral bystanders. As every analyst and his dog is trying their best to spell “doom and gloom”. And being neutral on a company is one step further to investment, when the cards are played right.


  • Jon

    We knew this 14 months ago.

  • iamserious

    The Wii U has a lot of great games available NOW! I don’t get how people say there aren’t many games on the Wii U.

  • Michael Ocampo

    How about the Wii U’s new slogan is “U N or out?” Showing some epic gameplay of games that would appeal to the hardcore audience with some teenager or young adult saying the slogan.

  • Mccloud88

    I clearly remembered in my early teens that nintendo had good marketing at the time, good enough to make me want an n64 so bad! What I see now is not very enticing even to look at it from a kids perspective (maybe to an extend). I really hope they publicize to young adults like meself as well as a border approach other than the family bonding we are sick of seeing as their main strategy.

  • Daniel

    Everyone here needs to just shut up and wait till smash bros and mario kart comes out.. it’s GOING TO SELL. TRUST ME. alllllll my friends are waiting for that game and theyre going to buy a wii u just for it. so everyone… screw off with the commercials.

    • Con

      Who’s gonna buy these games when no one has any knowledge that it came out already, you need good commercials to showcase the goods. Have you ever even seen a Wii U advertisement? ?? That wasn’t on YouTube.

      • Daniel

        Gee I don’t know people who loved the prequels to them? If I liked a game enough.. I wouldn’t have to wait for a commercial to fly over TO ME in order for me to find out. No, I’d go online or I’d wit til I saw it in stores. Friends are pretty much like commercials too, a couple of my friends wouldn’t have a wii u if it wasn’t for me recommending it to em. Everyone’s blowing his out of proportion. It’s gonna be so funny when wii u takes off and they all shut up.

        • Con

          I hope your right about that

  • A SNES Day Off

    On reflection, it’s possible that Ninty placed too much emphasis on ‘Nintendoland’ as the console’s ‘Wii Sports’. It’s certainly not a bad title, but unlike Wii Sports, the new functionality wasn’t advertised in a very accessible way.

  • billd

    That Smash one with the costumes is very memorable, still remember after all these years. They need something like that, definitely aim for a youth/adult mixed demographic, show the variety of the system. They better market it, and release far more for the Wii U then the 3Ds. Seems they’ve let a lot of Wii U stuff flop like Sonic, Pikmin3, MonsterHunter Ultimate, WindWakerHD, W101, Nintendoland, and ZombiU. There were a lot of great or unique games first year that were sent to flop without promotion (the console itself included), They have a strong catalogue already, they just need to Promote it. Don’t let this be another Gamecube (even though the Cube was awesome). Seriously, after the Wii, they could still drum up enough Nostalgia for the Sports and Fit games that a substancial people would make the upgrade. Don’t screw up Nintendo.

  • Josh111111

    Criticism of Wii U advertisement comes up frequently, especially about the lack of it during its first year. However, if I were Nintendo, I wouldn’t have advertised it either. It’s obvious they rushed the launch to get it out in time for the holidays, but it clearly wasn’t ready. There was a lack of compelling software, and more importantly, lack of software demonstrating why you need a second screen. Nintendoland just wasn’t as convincing in demonstrating the hardware as Wii Sports was for the motion controls. So far there hasn’t been many, if any, titles that completely demonstrate the capabilities of the gamepad. Not even from Nintendo (of all people) and it was their idea! It might be time to admit that the gamepad wasn’t such a good idea.

    I wouldn’t be surprised if Nintendo starts to downplay the gamepad as they’ve have done with the 3D on the 3DS. I also wouldn’t completely rule out the possibility in the future we’ll see a gamepad-less Wii U. (Might sound crazy but so did the 2DS.) Most games so far have only had the second screen as an optional feature, especially from Nintendo’s own games. You can’t help but wonder if Nintendo is intentionally doing this so they have the 2DS route as a backup plan…

    I know it sounds like I’m hatin’ on Nintendo but it’s only because I love them. I want nothing more then for them to be successful. I also love my Wii U and I like the gamepad too. The problem is I’m part of the die-hard minority group. I bought a Wii U because I’m a Nintendo fan, not because of the gamepad.

    TL;DR: Nintendo will probably downplay gamepad in future, and might even release gamepad-less Wii U because of similar scenario with 2DS.

    • Rinslowe

      I agree to a point. I also wouldn’t have advertised Wii U up until Pikmin. But now is 2014. Really it’s time to show the world why Wii U is a great platform surgically before each first party title releases. What would make it even stranger if that didn’t happen, is that Nintendo has such quality titles releasing this year or a rich canvass from which to paint anticipation. Not to mention at least – one – known game in the making that deserves it’s own set of advanced marketing aka Zelda U…

  • Jonathan Dogey

    There were plenty SEGA did wrong running their consoles, but one thing SEGA did amazing were punchy and memorable ads that got me excited.

    Nintendo needs to pull a SEGA and make up something Wii U does….. Blast U processing!!!!!!!! LOL!!!!

    • C4

      Yep, Sega were really good at creating momentum. And with the Saturn they thought it will sell automatically (which it really did only in Japan for ~ 2 years) just because it’s a Sega console. Nope.

      One (hmm… if not the only πŸ˜› ) reason why I like they kept the Wii brand. Create a Wii Universe (the Miiverse no one knows about who doesn’t have a Wii U – at least until a few weeks were they added 3DS support) , keep the Wii Sports brand and so on and up to eleven everything while at the same time supporting the core from the beginning and of course have good marketing. 12 months after launch I don’t think anything is lost, but they need to step up.

      I’m not so sure if it really needs a tagline or something though. Hmm… maybe “Please understand”? πŸ˜€

  • starwars360

    Emailing to Nintendo about this problem. Tell them to stood up for better markets in this year. I loved Wii U. I owned Xbox One, Wii U, PS4 and 3DS. PS4 is best home console for launched and best next gen system, best next gen game is Super Mario 3D World.

    Launched review scores for systems:

    PS4 – 85% (launched in November 2013)
    Wii U – 77% (launched in November 2012)
    Xbox One – 75% (launched in November 2013)

    Now I gave 90% for Wii U because first year system and got lots of new features, improved and better for Miiverse, many new features for apps like Animal Crossing Plaza, Google Maps and more, finally some killer app titles through 2013 like Super Mario 3D World, Pikmin 3, Deus Ex: Human Revolution – Director’s Cut, The Legend of Zelda: The Wind Waker HD and few more killer app titles, Super Mario 3D World is first true next generation game, Wii U got so many downloadable titles through 2013, Nintendo had improved system lots through 2013 and there more stuffs about Wii U.

    Can’t wait to review first year systems for XB1 and PS4 by November 2014.

  • lonewolf88

    i only have 2 questions and they don’t even relate to the article.
    1. is everyone mad about something?
    2. are people just really mad or did a army of trolls just come in and dislike everything i mean 256 dislikes on 1 comment!!!! ive never seen that even at places like ign!!!!

    • FutureFox

      Hackers. Bots. “Backers?” or “Hots?”

  • Elitepwnsface

    I loved that smash commercial back in the day.

  • Greg Allen

    I am so utterly sick of doomsday articles about the Wii U. Every fanboy in the world is bloating on and on and on about graphics. As the 3DS has proved, tablet games, indie developers etc have all proved. Games have never been more popular. The only thing that no longer matters in gaming is polygon counts.

    You can give me the next bloody assassins creed with the most ultra realistic graphics. Bankrupt you’re whole bloody development team as well as the people that save up to buy the machines and software in order to play the damn thing, and it won’t capture the hearts, win as many bragging rights, make as much money, be as critically well recieced or played as much as a simple, pixelated game that some clever dick makes in his own time.

    These are the days of the Internet people. Ps4 and Xbox want you to live in a world where you still get your fix from big corporations, you don’t. No more newspapers, no more cable tv. Just YouTube, twitter, good organic ideas and fucking quality games made with passion.

    If you honestly think that kill zone is a better game than pikmin 3 because it is better graphics than you are ignorant to the market and clearly don’t recognize that the rarest most exotic fruits often taste the best. Graphic graphics graphics graphics. You can all be conditioned by advertising if you want, but you will play what is successful you just won’t realise your playing it.

    See you on rainbow road fuckers

  • Geoffrey Tasker

    I’m think you guys post this same story once a month. Seriously the same article complaining about the same commercial was on this site a maybe a month ago. Nintendo sales have gone up sure it’s not where we want them to be but it is working whether it’s targeted to adults or not.

    I’m tired of people hanging on to “wii would like to play” like it’s the Holy grail of advertising

    • C4

      Nintendo won’t have a Mario 3D every year (or well, maybe I shouldn’t rule that out currently… πŸ˜› ) – all other things including the console itself suffered from bad or even misleading marketing.

      However over christmas I understand the “family & kids” theme of marketing. It’s not a bad strategy but it needs more diversity.

  • Flawless Victory

    I totally agree with John.

  • Niper007

    Why are they so uncreative with the gamepad!! Like wIth new super Mario Bros, to only be able to make plattforms for people to move on… I mean come one anyone can come up with that.

    What I want to see is Maybe like Mario Party where the guy with the gamepad is the master, maybe all the players play against the one with the gamepad, like team up or something. A game could like the players avoiding bombs and the one with the gamepad, drops the bombs. It could be awesome, but they are creating games, and then putting the gamepad function on afterwards, like 3d on some movies so annooying.

    Why canΒ΄t they just create a game with the gamepad in focus, instead of just som addon.. I believe in the Wii gamepad but right now they are not being CREATIVE AT ALL! And as long as they go this path, what is the point with the gamepad.

    • C4

      Less GamePad “Features” means better Off-TV Play. And also better playability using the Pro Controller or even the Remote.

      However your example is also good, the GamePad is mandatory for every Wii U unit so they can develop games that focus on it, or for example make seperate GamePad missions like in Mario 3D World. It kind of shows the potential… same as Nintendo Land. Why not a real full scale game (and without Mii or Mario…) – maybe people will like it, it’s definitely worth a shot.

      • Niper007

        yeah exactly, they shouldn’t ruin some games like zelda, super smash bros ny making the wii u pad the essential part, then it is good as just a extra feature. but definitely they should makes some games with the game pad as the center of the game.

  • Patrick Starman

    These fucking dislike trolls.

  • Jackson Cota

    i was thinking that they could use the original smash bros commercial up until the part where mario trips yoshi. Then they could put them into hd and show some intresting new game play!

  • Veries Seals

    This is when Nintendo use to hard advertise. Even Mario was hard!


  • Sol Ridgeway

    Look at the ad for super Nintendo that had Paul Rudd in it… I want that


    • Sol Ridgeway

      It would be cool to do the exact same style commercial and see if you could get Paul Rudd to reprise his role.

  • fireheartis1

    Dude I love the pitch ad when the kid says “hot buttered popcorn that’s a deal”, and I’m 33 years old. That’s what made 3 moms that I know buy the Wii U. What’s so bad about it John?

  • Rocky Math

    Nintendo needs to show what the game pad can do! And no more kids stuff, get some mature actors out there, I wanna see some hot Nintendo Zelda girl advertising not some little kids.

  • Ash Saba

    Wiiu is ok I got it at launch date have not played it much it not even plug in anymore. Waiting for Mario kart

  • bugart19

    It’s hard to say I’m not satisfied with the Wii U as I have full access to almost all Wii games plus a few new Wii U games that I like. I can say that I’m too confused to learn Nintendo was late in setting up their Wii U network and preparing for Wii U’s launch, and developers having such a hard time making games and profiting from Wii U.

  • Spike Ashford

    I have to agree with this video. I remember when the Wii U was announced back in 2011 and it having this montage of gameplay clips that was nothing but pure hype and it got me pumped.

    Alas, Nintendo are going back to their 2007 Wii marketing and it’s not working this time around. If Nintendo wants to appeal to everyone, then they should do just that.