The prominent Japanese publication The Nikkei has released an article stating that this June will be a major test for Nintendo president Satoru Iwata in turning around the fortunes of the company. According tot he article, Nintendo has rejected the investor suggestion to go mobile with smartphone games by asking, “Are there any companies that have sustained revenue growth from smartphone games?” Nintendo continues to reject the idea that it should be joining the mobile space with its iconic characters. Additionally, a look at profits and earnings for the fiscal year ending in March showed a loss of 35 billion yen, compared to a loss of 36.4 billion yen the previous year. This marks the third straight loss in a row for Nintendo since launching the Wii U. According to Iwata, the appeal of the Wii U can only be known after playing it. “…only after playing the Wii U is it possible to understand its appeal. Low sales are due to the console being not well-enough known. Currently Nintendo sits on around 500 billion yen in cash, but with the third straight loss in a row this could mean Iwata’s time as CEO of the company is ending if things don’t turn around. Approval ratings for the CEO have been dropping as well as profits; in 2011 Iwata was reappointed with 92% of the vote, but in 2013, Iwata was reappointed with only 77% of the vote. [via NeoGAF] local_offer iwata Nintendo wii u stars Further Reading A photo of Nintendo’s first office in 1 Nintendo loses patent appeal, ordered to pay Mr Ninty if he announces zelda u, starfox u, metriod u, and all the other games we demand then i will trow my cash and my underpands with my address at him. matthew garcia Why does every wii u game has to have the letter u after the title. I think that what throws most people off and don’t take the console seriously. Sounds childish. Nintendo already has a bad rep for this. thedeciderU i think he was just referring to the main series games coming on wiiu, but you’re right about the naming scheme. it’s annoying. BIG Franky i thin khe just means “Zelda for Wii U”… the game wont actually be named this….. aside fro mSMBU, are there any other games that have the U in the titles? Daniel Gonzalez ZombiU matthew garcia I believe the mario and luigi side scrollers had the letter u also thedeciderU yes, they did. i enjoyed mario u. matthew garcia Yeah I did to but for mario being king of Platformers I really thought ray man and donkey Kong really put him to shame thedeciderU rayman is amazing, though in its own way. the engine is incredibly beautiful and the gamepad gameplay is awesome in co-op. i haven’t yet played donkey kong. if i complete about 1,000 other games at some point i will pick it up. money’s tight and mario kart 8 is the next wiiu purchase for me. matthew garcia I feel ya on the money part thedeciderU i like that game, though it is flawed. it was rushed, but the core gameplay is there. that game stressed me out and it was awesome. and yes, adding a “U” to something like zombies hugely diminishes the appeal of a survival horror game. matthew garcia Exactly my thought C4 Wii Fit U and Wii Sports U. Daniel Gonzalez Yep.Reminds me of that 64 gimmick they put on every N64 game. It didn’t work. thedeciderU or “super” everything on snes. that usually did work… Daniel Gonzalez Super at least has some appeal to the market. It made more sense than just putting 64 or U at the end of a title. thedeciderU haha true true. it seems they got it right with the gamecube, then got back into the branding the console idea with the wii. matthew garcia Yeah super everything back in those days sounded cooler.suited the 9 0’s better. But the letter u for everything doesn’t sound right to me thedeciderU plus, most of us were kids then. it definitely sounded better. radical! matthew garcia Ha lol the 9 0’s were great C4 Super Mario *U*niverse would work for me 😛 matthew garcia I thought the same thing shanafan Yeah because Mario 64 is one of the worst titles ever by Nintendo…… matthew garcia I believe the n 64 is when nintendo went on a decline. They lost all the cool rpgs of the Snes and Sony gained all of them. N64 stuck with the cartridge which was a mistake. Those games were Frickin expensive compared to a Sony disk. Daniel Gonzalez Who was talking about Mario 64 being the worst title? Lol. I said the 64 gimmick didn’t work with n64 titles. Mr Ninty mario 64 is a gem. one of the best games i ever played Wolfgem lol no dude. That is not it at all. XD People do not have the problem with the U in each title. matthew garcia I have no proof of this lol but I think alot of people secretly hate it. If they were to put u after bayonetta I’m gonna laugh my ass off lol Wolfgem Bayonetta U Ass matthew garcia Ha lol sounds funny already Nintendo Dragon A game that’s not even going to be released here in the summer :/ but it will in Japan, but not here come on… shanafan You must not have grown up with a SNES and N64 where almost every first play title was Super this.. 64 that matthew garcia I did I’m 29 years old if u read my comment below I talk about how I thought the word super suited the 9 0’s better and u just doesn’t sound right to me in this current gen. Sounds childish Nintendo Dragon All I am saying if they made the next console’s name Super Ultimate Nintendo then I’d get hype as **** It would bring back my hope. This waiting for basically 4 months for a new game to play is embarrassing. Nintendo Dragon I mean imagine Super Ultimate Smash Brothers, Super Ultimate Zelda, Super Ultimate Rainbow Bright. Just give it a more hyped up name. Mr Ninty i dont like the U in the games either. but if a say zelda or starfox then you may think im talking about the DS. thats why i(we) say zelda U or zelda DS matthew garcia Yeah I understand that jjerker1 They need to really catch up with themselves. Where are the VC games? what’s the point of the service if it’s never updated? What’s the point of all their IPs if they’re not going to use them? Where are the games? shanafan The VC library is updated on a weekly basis, and GBA games are being added. Sorry if all the titles do not appeal to you. matthew garcia Nintendo should no better then this. It’s bad business they should know most people will download most gba games for free on a emulator. They should have done gamecube games. Not to many people pirate that compared to the handheld games jjerker1 Just out of curiosity what was the last vc game you downloaded? But all they keep adding are games that were previously on the wii. When are we going to get more n64 games? Gamecube? what happened to the arcade section? It’s easy to say it’s updated weekly because they’re the same ones that were on the wii. Nintendo Dragon They need to update it more than just once a week, or at least have them put more than just three or four random games. I mean where in the world are the Gamecube games? Wouldn’t it be a good idea to release those and put a game like idk Super Smash Bros Melee with an online component to test out the online for future titles? Or just to have it there for goodness sake I need some practice with the new controls… leo my n64 titles… Ice Climbers As if the VC is Nintendo’s biggest worry right now. The VC doesn’t make Nintendo enough money for that to be their focus. Plus, it doesn’t make any sense to focus on old games for a new system. VC is an extra, not the main feature. Nintendo has much more important things to be worried about right now. Nintendofreak i shall be the next president u.u Mario Garth I’ll be the next president. Michael DeVore Can any news be trusted given today, or should I just wait a few days to see if they keep? C4 It can at least from japanese sources like Nikkei. Also the fiscal year starts on April 1. Francis Jairam Just Fire Iwatta he’s been causing a lot of problems for Nintendo Zuxs13 Just forget the fact that he launched their two most successful consoles and made them 10’s of billions of dollars… FutureFox I have my suspicions on Iwata’s real involvement with GCN and Wii. First off GCN released a year before Iwata took over and CEO. It sold poorly but was cheap to make and sold a lot of software. What I imagined happened with the Wii was a previously discussed plan prior to Yamauchi’s exit as CEO. So while Iwata was technically CEO by 2002 I think there were already plans for Wii to be developed outlined by the company, thus their similarities. Of course being CEO at this time Iwata gets all the public credit. The Wii U to me is Iwata’s first effort as CEO and its not looking to well at the moment. Skelterz i spoke to iwata and he said preple keep toorking wubbish miyamoto sans new ip will be derecious cooking dada! Donaald The whole smartphone thing isn’t such a bad idea if you consider AR and companion apps Daniel Gonzalez “According to Iwata, the appeal of the Wii U can only be known after playing it.” Nice story Iwata. Only one problem. Very few are going to fork out $300 to find out if it appeals to them or not. Going to have to come up with a better reason than that. Perhaps getting some third parties on board as you promised prior to Wii U’s release? Either adapt to the market Iwata or step down and give your position to someone who understands it better than you. thedeciderU you know what would appeal to me? a ton of game releases just around the corner, and not the games we’ve known about since 2012. Daniel Gonzalez Same. I’d like to know what’s ahead in 2015. Nintendo doesn’t need to be that secretive not to tell us some games to expect next year. thedeciderU at nintendo headquarters: “hey, here’s an idea. let’s be so secretive that no one really knows we’re even making games anymore, and for the people that do know we are, let’s completely derail the hype train!” the lack of common sense is astounding to me when they’re so fucked right now. C4 True story :/ Capt. Smoker On the mark as always Daniel, at this point he needs to step down, clearly he just isn’t great at his job, he’s not even trying to be anymore. Spingebill (Squad 1 Captain) Just look what happened with the Gamecube it had great games but not enough sells……. Capt. Smoker Not enough great games, quantity has always been the problem, time to expend and release regularly. shanafan Well a lot of people gambled on $400-$500 on a PS4 or Xbox One without knowing if it will appeal to them or not. matthew garcia People got it cuz they know what games are coming up through 2015 already and I’m sure it’s the games there looking forward to. Like me it’s kingdom hearts and Witcher 3. The wii u seems to have a uncertain future with game delays and unresolved game release dates. U can feel that wii u is struggling Daniel Gonzalez The difference is, that PS4 and Xbox One have a stronger presence than Wii U. Iwata’s point was that people have to play it in order to understand its appeal. That’s the problem there. PS4 and Xbox One have that appeal just due to their strong marketing and know what games to expect in 2015 certainly helps. Nintendo doesn’t do enough to make their console look attractive. They expect consumers to just to buy it and understand it. It doesn’t work that way. Good marketing = strong appeal shanafan Fair enough. I chose Xbox One over PS4 because both have basically the same library, expect for Titanfall. I guess with me being a gamer since C64, marketing doesn’t really contribute a lot to my buying decisions. I’ll get what I know that I like. I bought a Wii U because I have had every Nintendo console, and I know what their product delivers. Course I would say.. the Wii U did surprise me by better than I expected. Iwata is somewhat right, when you pick up a Wii U, you will be impressed. As you said, need that marketing! oontz I bought a ps4 because I loved the experiences on my ps3. I know sony will deliver. It’s the exact same reason I bought a wiiu, except Nintendo has not delivered at all. shanafan Funny, when the Wii U library is leaps and bounds over the PS4 library. oontz That’s your opinion, and you’re welcome to it. Although it’s not really a gamble when you know whats coming on the PS4. I do enjoy the few games I have on wiiu, but the future looks bad. With PS4 I have no worries about playing any future Sony exclusives or 3rd party multiplats/exclusives, that just wont be coming to the wiiu platform. Gameonfool Many probably couldn’t understand the wii till you tried it but you know what Nintendo marketed and advertised it really well. Something they failed with with wii u and the slow game releases don’t help. Ice Climbers Not really. The Wii’s motion controls were designed to be simple and easy to understand. On the commercials, they had people actually playing the Wii and enjoying it with the catchy music and “Wii would like to play” slogan. With Wii Sports, you could easily understand the point of the Wii – it was as easy as moving your arm. With Wii U the early commercials had obviously fake families with fake, forced smiles pretending to play on the Wii U while gameplay footage was put on the TV and dubstep edited in. Gameonfool You wouldn’t know that just looking at the box of the wii it was advertised well. Wii u wasn’t Yen Why is it wrong to only want something after trying it out? That sounds pretty normal to me especially with games. Wii U has enough appeal to hang in there even through Nintendo’s horrible advertising. That’s an accomplishment in my opinion. Yea very few people are going to fork out $300 to find out but that goes for $400 to try a PS4 and $500 to try a Xbone. What he said wasn’t wrong they just didn’t have the advertising plan to back it up. The funny thing about third party support is, they DID have it when they announced the Wii U. They were praising the Wii U pretty hard at first. But a few months after launch they all backed out. That’s both Nintendo’s fault in not keeping momentum up and also 3rd party’s fault for not keeping their word. FutureFox I for one have less interest after demoing it several times. Hindsight is 20/20 but Nintendo was practically better off waiting for the competition to release their consoles. Then just go full hardware power over them and advertise accordingly. But even for that to work they need better network know-how which even today they are far behind. Its a Nintendo rough patch for sure. Yen I’m not saying everyone is going to like it just because they tried it. But there are many that might have the opposite impression as you did, that they weren’t impressed but after playing it at a friend’s house really enjoyed it. You only know for sure if you’d like a game, or a console, after you’ve tried it out for yourself. That goes for Nintendo, Playstation, AND XBox. Hardware power isn’t the problem really, because any decent developer would know how to use any machine they’re given. The problem is more advertisement and Nintendo’s own development timeline. If everything else stays the same with the Wii U, but Nintendo planned ahead and didn’t have the issue developing in HD and delayed multiple games, plus added more variety and better advertisement, the Wii U would’ve done just as well as the PS4. Even then, the Wii U isn’t “weak”, it’s “weaker” than the competition which had always been the case with Nintendo. Nintendo always did fine without making their hardware uselessly powerful. leo get some new fresh young blood Aleksandar Antonijevic I have this feeling E3 2014 Is going to be so epic. Nintendo will dominate with their army. Nintendo will rule the world! XD thedeciderU if this E3 is garbage, then iwata better lose his position. they better show up and do their conference in person too. shanafan Agreed. Nintendo needs to be on stage, along with Reggie, Miyamoto, and Iwata. Show everyone that Nintendo is in it to win it! Daniel Gonzalez It’s not really about winning. It’s about showing your fans that you’re listening and are trying to make the Wii U a success. shanafan i.e. winning 😉 Winning support back – not really winning a console war because that doesn’t prove anything. 360 won the last console war but PS4 has the advantage right now Daniel Gonzalez You’re right, it’s not about winning a war, wasn’t sure what you were implying initially. Winning back support will be tough for Nintendo at this point, but not impossible to get a handful of third parties back on board. At the very least, get some third party exclusives. Those always help. Yousif Alromaithi Excellent explanation bro I agree. That’s what they should do. Fred Sorry, I’d say Wii won the last console war. Adecentboy777 360 never won the war. In the end it was on par with PS3, even if it’s started better. Bortly The wii sold more. Adecentboy777 true, as for the sales the wii finished on first place 🙂 matthew garcia That’s still to be seen. Wii no longer has support and already came to fast decline since 2012. 360 and ps3 still are getting great games and are selling really well. They could still catch and surpass wii sales. I can see ps3 still being supported for 5 more years Adecentboy777 That could happen, but a gen always ends with the arrive of the new gen 🙂 SO to me it’s not counting anymore. BUT few guys like you do count it, but not the majority 🙂 jjbredesen Agreed, but Nintendo listen to its fans? Cool story bro 😛 Daniel Gonzalez I never said they listened to their fans. I said they need to show their fans that they are. That was the point of my post. ;P jjbredesen Yeah i understood just pointing out that they are not listening, agree that they should, but the way the would show it would go like this: We have seen that you want game “Y,X,Z and B”, but please understand that we think you would much rather have this Cooking Mama Tingle crossover 😛 Daniel Gonzalez “We have seen that you want game “Y,X,Z and B”, but please understand that we think you would much rather have this Cooking Mama Tingle crossover :P” Well, that’s one good strategy to keep people away from the Wii U. ;P Ice Climbers To be fair, if Nintendo completely listened to a shockingly large number of the Wii U userbase, then they would be cancelling any 3DS game in development right now and cutting off all support for the 3DS. They see the 3DS as the problem. They would rather have Nintendo give the middle finger to 42+ million people in order to cater to the 6 million Wii U owners. Can’t reverse the situation. leo They NEED to have the winning mindset ben Who are the fans they should be listening to? This is the question that is difficult to answer. Adult fans? Children? Portable 3dS fans? Americans? Europeans? Japanese? All of them? Well, they all have different wishes.Most of them want MarioKart, not all of them care about Zelda. That guy who hates Spike Zelda for Wii U is getting announced there. To me, Ninteno has already won it. leo agreed thedeciderU it’s becoming so hard to get pumped for upcoming games when nintendo does nothing to create hype. the mario kart 8 thing was cool, but what else is going on? are there ads? are they releasing promos? are they doing anything to create a buzz? it seems they have done a few one-off things, but why the hell don’t they market the shit out of their “system-seller” games? if not enough people buy into the hype and share their excitement, it will not sell more hardware. so let me get this straight – sm3dw has sold about 2 million copies, which is awesome. but what if the install base was up to 10-15 million wiius? how many more copies would be sold? it’s like nintendo has the key to destroy the competition, and it’s like they break the key off in the door every time. it’s like they don’t want it enough. it’s disappointing that a console with such cool features is more or less just sitting here. it’s just “here.” *shrug* Shane Michaels They won’t. They’re going to hide from the impotent angry fan boys. They’re going to vandalize the EA stage with Nintendo merchandise, so that the fanboys can kill them instead. crocodileman94 It’s April, and the WiiU hasn’t been discontinued yet. I guess Truthteller was wrong then. MerryBlind . They need to support 5 or 6 players locally in Mario Kart 8 with 1 or 2 GamePad. Simple as that. This would be a feature that would impress people and that people would actually know about since Mario Kart is one of those games that appeal to everyone. If Mario Kart 8’s GamePad features are only that Horn Button in the middle of the screen and the ability to steer like with a WiiMote, I… I… I don’t know… I’ll just be very baffled at Nintendo’s stupidity. C4 Map, position and each karts item is one option. Just like on 3DS 🙂 MerryBlind . And that’s crap nobody cares about. The feature I’m talking about is something that would actually improve the multiplayer of the game immensely and it would give the GamePad good recognition. Spingebill (Squad 1 Captain) Iwata should already know that his time is running out……..MUAHAHAAAHAHA!!!!!!!!!!! Spingebill (Squad 1 Captain) Hey Xatu Patrick hates you………MUAHAHAHAHAAAAAAAAAAAAAA!!!!!!!!!!!!!!!!!! Dark-Link73 The moment Nintendo opens its characters it’ll be the day the kill their own portable dominance. Doesn’t matter how simple these mobile hanged might be, the only thing the inexperienced consumer will see is $3-$5 Mario game on mobile vs $35-$40 game on 3DS. From their point of view it’ll be a no-brainer. It’s basic marketing psychology. Nintendo’s investors need to understand that the Wii’s success was a console anomaly for Nintendo just as the PS2 was for Sony two generations ago. The Wii U is a regression to the mean just like the PS3 was for Sony. These investors need to understand as well that, just because Nintendo handhelds have been successful and dominant for over 20 years is because Nintendo practically sits on the handheld market by itself. Sure there has been many handhelds released over the years by the competition. However, they haven’t been strong enough to dethrone Nintendo yet. One day one will, but not yet. I hope Nintendo investors come to their senses and keep Iwata at the helm. You are only as strong as the adversity you confront. If the investors succumb to panic in this first storm after their success from the last gen, and decide to scape the “rogue wave” of adversity instead of facing it head on, they’ll capsize Nintendo. If Nintendo is doomed, is not because the Wii U failed Nintendo; is because its own investors failed Nintendo. Ice Climbers “Nintendo practically sits on the handheld market by itself.” Indeed. In 2011, the 3DS was failing to sell. As it was the first new handheld to come out since the rise in mobile gaming, people were saying that the handheld market was obsolete. So what does Nintendo do? They took drastic measures, including an $80 price drop and actually rushing a game (MK7), to help fix the issue. Nintendo rushing a game is unheard of, but they did it for MK7 because the 3DS was in a “state of emergency”. Likewise, during 2011, Nintendo shifted pretty much all of their resources towards 3DS game development to turn the 3DS’s situation around. This resulted in the massive barrage of games we saw in 2013. However, as a result, Wii U game development was delayed. Nintendo had a choice between saving the 3DS, which they knew they could save, or letting it die to focus on the Wii U and run the risk of having BOTH systems failing. Plus, they knew that the fate of the handheld market was in their hands. An entire market vs a console. The 3DS was a no-brainer choice. That’s why the Wii U is in the state its in right now. C4 Fire Iwata 😛 http://i310.photobucket.com/albums/kk417/sdanib/fireiwata.png Nintendo Dragon I love Iwata for helping create Super Smash Brothers and other games like that, but he needs to go. They need to go in a different direction badly. Carlos Webster Well, I’m confident in Nintendo because they’re going to show Zelda U. RennanNT There’s one part missing there: “And people are not even interested in trying it because our marketing sucks” Hope it takes less than one year to him understand, because if they don’t advertise well at least MK, SSB and Zelda U, neither him or Wii U will be around by the end of 2015. Trevor “…only after playing the Wii U is it possible to understand its appeal. Low sales are due to the console being not well-enough known.” This shows me that Iwata knows what he is talking about and that he believes in the product. I think he is going to do fine and Nintendo is going to do fine. Everyone will love what Nintendo does at E3, I guarantee it. The story of the Wii U will be exactly like that of the 3DS. Don’t call it a comeback. CSN This is what i think nintendo has mastered and what it needs to improve on: good: complete quality games, innovative ideas, fun experiences, great IPs needs work: online games, cross game chat, some nsort of achievements, marketing oontz ““Low sales are due to the console being not well-enough known.” Wow, did he really say that? I mean Nintendo does have a marketing department right? Time to clean house. There is no excuse for the wiiu being not well-enough known. Nintendo needs to change up its marketing division and get some fresh blood in there. The only reason it’s not known is because they don’t market it. They sat back and assumed it would sell itself. They were very wrong. Japanese pride got the best of them, and now they have lost face on a global level. classicgamer20 This may seem a bit random but I think I figured out how to solve all of Nintendo’s problems. Just remake the Super Nintendo BOOM instant money pile. They could call Super Nintendo mach 2 Ultra Nostalgia. Greg Lanciotti Shows you how out of touch he is by the statement “Only after playing the wii u. Is it possible to understand it’s appeal.” Wrong. I have one, and it’s obvious by now that the second screen game pad is more of a gimmick. With virtual reality over the horizon, and ps4 and xbox one out, it’s clear to me that the wii u is completely outdated. There’s no saving it. Nintendo better be working on a system for the future or they will definitely go bankrupt. They will not make money off of the wii u. I’m sure of it. Will we get several amazing games on it before their next system? Of course. But they will be few and far between, and they sure as hell won’t increase sales of the system. I’m sorry but the system is already dead. I had extremely high hopes for the wii u before it came out. But they did not follow through. Weaker system, gimmicky gamepad with absolutely no vital uses for it, and no 3rd party support. So i’m not a troll, i’m more of a realist. I really do believe in this impending Virtual Reality revolution. If Nintendo does not hop aboard they will ABSOLUTELY flounder. But we are in that day and age where I think OLD companies will be weeded out by the NEW future oriented companies- think valve and oculus and perhaps sony. If a company does not employ young fresh blood to lead management, esp in this day in age, they will NOT last. Just facts. Things don’t last forever. And I’m sorry to say, but I think this is Nintendo’s last stretch. ben Some people use the second screen a lot. Virtual reality is much of a dream as it has always been. It will never be what people imagine. It will always disappoint. Greg Lanciotti no. it’s actually here dude. do your research. ben It is still a long way off being something most people want. It is still as much a gimmick as it was in the 90s. It has probably already reached its peak of interest. People just dont want to sit in their house with a helmet on. Greg Lanciotti lol i said do your research. It’s not a long way off. The consumer version rift will be out within a year and it will blow you away Shchlong Iwata should spend more time listening to what people want instead of telling them what they want. X3Charlie I think the biggest thing that’s affecting my outlook is that I haven’t played any games on my Wii U since 3D world back in December. What’s worse is I know I probably won’t play on it til the end of May when MarioKart finally comes out. James060394 Rename the Wii U to the Wii 2 and market it heavily, emphasising the next generation console AND gamepad, fix the Nintendo Network by removing the ridiculous account locked to hardware. TRY to get third party support during the renaming phase if only for a while. That will jump start the Wii U. Stephen Dorn NOOO! Iwata is the best CEO ever! David Lein I don’t think parading Reggie out is going to help him this time… anthony optimo I’m glad, a move to mobile games would be a jack hole move.