Nov 3rd, 2012

Nintendo’s Wii U marketing campaign is now in full swing, as both TV and print ads have begun appearing in North America and the United Kingdom. The latest Wii U ad is for New Super Mario Bros U, shot in the same style as the previous, high-production value, general Wii U TV spot (which you can find here). It look like Nintendo will be using this setup to promote various aspects of the Wii U and its games. Check out the new ad below and let us know what you think.

local_offer    New Super Mario Bros U  Nintendo  wii u  wii u advertising  
  • Laud

    “If my sister stood in front of the tv I’d kick her in the crotch and tell her to get the hell out of the way… But now that I have the gamepad, I no longer have to physically abuse my sister to play my games.”

    ~ Commercial

    • Nintedward

      ”Playing NSMBU on Gamepad woohoo this is awesome *poop noise* , run run run woohoo *fart noise* (zooms out the guy is sat on the toilet) – the new Nintendo Wiiu , Now you’re crapping with power”

      • ProWiiU

        You really are a 10 year old.

        • Nintedward

          Nope , I’m 21. It was only a joke , I’m just saying how good it is that we can play console quality games on the crapper. And it would be hilarious if there was an advert that displayed such awesomeness.

          If you disagree , then good day to you sir *climbs on high horse , and gallops towards the sun set*

          • A guy

            Haha crapper. Silly europeans

          • ProWiiU

            Just saying if you were somewhat mature you would know that fart/crapper jokes are immature and not funny. You should know that by 21, if you were to act your age. Also, the fact that you make stupid jokes and proudly announce you’re 21 doesn’t make you look very good.

          • ProWiiU

            And by age 21 you should have better grammar skills and english capabilities.

          • AKA-Link77

            This commercial is great but they should have said:
            “. . . On the all new HOME CONSOLE ,Wii U™”
            to emphasise that its a completly new console. 🙂

          • Me

            ‘They’ always are 21…

          • Dereq

            Uh, I’m 34 and I still think fart jokes are funny. Someone needs to remove that stick from their rectum.

          • Link01000

            Lol it’s okay Nintendward, in a few years, after these kids are out of their over-hormonal flirting years, they’l realize that normal guys just don’t give a crap, and that farts really ARE funny 😛

          • dojo

            prowiiu a name for a person that doesnt have fun in life goes to work then comes home and plays games but has no friends to play with if ya dont like it dont finish reading it u cant go and comment hes a child ur the child for having to comment and try and make him look bad for having fun u loser

      • Lazara the Last

        I didn’t think on that! My apartment is so small, I can play on the bedroom, in the bathroom and on the kitchen! Mario is the only one thought, so I will play a lot Mario from the 30. November XD

        The NintenDomination starts 30.11.2012

        • Jim Crowford

          “On the kitchen.”
          Is that hygienic?

    • Dat Guy

      This comment is pure gold.

    • Nko Sekirei

      then ur parents would gave u a serious butt whooping for doing that and probably ground u for weeks

      • Laud

        Parents? I’ll kick them in the crotch too, but I guess I don’t have to do that anymore.

  • [000]

    So this is a shortened, NSMBU focused version of that other commercial? I like this one better.

  • Xadrin

    This game is gonna be awesome 😀 I can’t wait





      • Schizza

        Have you seen the specs of the PS4 dev kits???
        The dev kits are apparently based on the AMD’s A10 APU series and come with either 8GB or 16GB of RAM, as well as the Blu-ray drive already mentioned and a 256GB hard drive as standard. This is to ensure that the console will be able to run 1080p60 games in 3D.

        I am still buying a wii u cause I love me some ninty IPs. Looking forward to a 3d mario, Zelda, Starfox and Metroid! Bring it!

        I will gladly be the owner of both a Wii u for my ninty fix and Ps4 for everything next gen.

        • Laud

          Yeah, that won’t cost you an arm and a leg.

          You’ll have to put your house on collateral to take out a loan that big.

          You’ll have to sell your soul to Sony and give them enough sperm donations to flood the Earth twice.

          It’s gonna be tough, but I guess it all boils down to how bad you want it.

          • Schizza

            Obviously you are young and live with your mom and dad still.
            I love videogames as an artform and I have no problem affording the next playstation machine. Just like I have no problem buying a wii u on day one.
            If you can only afford one console than cool. However I know many professionals such as myself who have no problem spending 500+ on an entertainment experience. Hell my home theatre cost me over 5 time that… but everyone is different and has different situations.

            Like I said before, wii u for all my main Nintendo IPs and a PS4 for everything else “Next Gen”

            The gap between machines will be much greater than Nintendo has been telling you.

      • t0mmyb0y

        What are you talking about smh.

  • Andrew Sheehan

    Kinda cool video. Felt a little weakly delivered, however.

  • nintendo FTW 989


  • NintendoMan :D

    One word: AWESOMENESS!!!!!!!!!!!!!! 😀 😀 😀 😀 😀 😀 😀 😀 😀 😀 😀 😀 😀 😀 😀 😀

    • NintendoMan :D

      Sorry I guess I got a little too excited. How bout this: I am the most excited for this game. Can’t wait burp bubbles with baby Yoshi! 😀







  • NintendGo

    Finally! I was quite disappointed in the last one for not saying its a new console because some retarded people will think its a wii with a new controller, so basically an addon to the wii, but this one says its new :). I also love how they added the you don’t need a tv to play

  • TheUNation

    New Super Mario Bros. U will be the #1 first party Wii U title this and next month!

    • Naterman

      Well I’m so excited for this to launch already. Yesterday I went to best buy and tried out the wii u but u could only play Rayman legends which was pretty epic. The gamepad is super comfy and u immediately get used to it.

  • LogicalDude

    They do a decent job of advertising the features but something about the overall commercial bothers me but I can’t figure out what it is. Still, it’s nice to have a reason to watch TV :P.

    • Shad79

      The music. It must be the music; it sounds awful

    • MujuraNoKamen

      Not much gameplay, too much of the actors. or as Shad79 said, the awful music – both need fixing.

    • Morley94

      You’re gonna watch TV and wait for potentially hours for the sole purpose of seeing a commercial that you have already seen and can watch at will… I mean I’m excited for the Wii U too but wow, that’s a waste of time

      • JumpMan

        @Morley94 well, when you in my situation… which is a home-schooled middle schooler that loves nintendo and puppies… i’ll sit and watch T.V. and search for this commercial ALL. FRIKKIN”. DAY!

  • NintendoGamer

    Not bad.


    sweetness! Looks great.

  • Wii U

    Its the same game as the old one

    • Nintedward

      Except it’s not.

      • NintendoMan :D

        Did you even see the baby Yoshis?

        • u mad bro FC: 0559-7101-5495

          This game is actually very unique. It’s better than New Super Mario Bros. 2. It also doesn’t carry out the ”ha hoo ha” noises.

    • Wii U


  • Wii U

    Make new ones please. Ones that are really cool and focus on all the features.

    Like= Agree.

    Dislike= Disagree

    • Elite

      feel the same way, they are rehashed

    • Morley94

      Thanks for clearing up the difference between like and dislike; I was really confused.


      • Wii U #1

        :O thanks for showing me that i dont really care about your irregular and trollish comments! :O we’ve learned SO MUCH today !! 🙂

  • Cugno the Swiss

    Are children really attracted by dubstep music these days?

  • BaconNinja

    I like the commercial but why dubstep music?

  • Yoyoyoshi

    This game is awesome! Though, I could imagine a 3D Mario game like maybe an open world sandbox would be nice 😀

    • samuDC

      Totally!!! Mario open world (sandbox) game must happen.
      like = agree
      dislike = disagree

      • Wii U #1

        dude…. come up with your own strategies. not in a mean or ugly way… but cmon. lol

  • Nintendofan4life

    To be honest this commercial makes me want to get rid of my tv. Sorry its only the truth.

  • nintendoododo

    thumbs up if you are not going to wii u daily after 11th day to 20th day to prevent spoilers from americans.

    • Shad79

      Nigga, this ain’t Youtube.

    • Cbreid

      what do you have against americans???

      • nintendoododo

        nothing. I just don’t wanna see spoilers because you get wii u first.


    THAT MUSIC IS SO SHITTY,whoever picked the music out should be fired.

    14 more day’s till the fearless is unleashed,nintendo is #1


    • Maverick-Hunter

      I too dislike the the music, who ever picked it should have their feets cut off, their hands cut off, shot and killed. As for the person who made the music … Lemme stop before I start ranting lol

    • ncv144

      stop that “fearless” thing, the console is called WII U not “fearless”

  • Elite

    Don’t like how they are rehashing commercials. I know it keeps bugget low but still. Then again not sure if the average joe would notice.

    • MujuraNoKamen

      I don’t like the re-hashing either, showing the people using the Wii U in different ways was good in the ads centered around the console but for the ads for the actual games, let’s see some footage, not a bunch of actors. If they wanted to keep the costs down why not just show one of the many awesome trailers for the games that do a much better job of selling the game that have already been made? I love Nintendo but their advertising sucks, how many times do I have to say, let’s see some gameplay, not actors, not controllers, make games look dramatic and exciting. AND GET RID OF THAT DAMN DUBSTEP!!!!

      • Elite

        ya that is a bad dubstep attempt.

        • JumpMan

          every attempt at dub-step is bad. God made everything good. the Devil made dub-step in return, just to ruin everything. it worked.

  • link 5

    Much better than the firth commercial it actually showed some new specs

  • Starfoxguy

    I played the Wii U today and loved it. If its not at your local Best Buy try your local Gamestop. The gamepad is really comfortable to hold. I didn’t wanna let go.

    • JumpMan

      ermahgerd yersh! it’s magical :3 i played the Raman Legends demo 5 times and i only stopped because i was going to the movies 😀

  • Linskarmo

    The music is kind of grating. But other than that I think it’s good. Commercials are almost always cheesy, but this one showcases some of the GamePad uses pretty well at least.

  • BananaPwnz

    Well played Nintendo,well played!

  • Xblade13

    Dubstep? o_O Weird choice. Oh well, at least the U’s being advertised as new. That’s something. 🙂

  • nice


  • Meh

    I’m buying NSMBU, but I don’t think this commercial does the game any justice. Show more of the game and less of the people.

  • Zeldatrek fc 3780-9021-0732

    Its sad that this music sounds like an autotuned version of my Wii! Did I mention its been overheating to the point of disc error. loud fan, loud fan. disc error, disc error. Loud Fan, loud fan disc error disk error.

  • Tobbe

    Just came home from gamex convetion. Spent alot of time playing and feeling the gamepad. Damn i was impressed by it. Light, feels extremly good in my hands and so on and so on. Nsmbu was very funny with gameoad. All thumba up for WiiU. Sadly i couldnt see “homescreen” on the console. It was still secret they said.

  • Gabe Hoffman

    I saw this commercial when I was watching Wreck it Ralph!

    • JumpMan

      i saw it when i wen’t to see Brave in the dollar theatre on friday! i died.

  • Gurugamer

    The ad campaign is atrocious and. I will go out on a limb and say its one of the worst, debut, ad campaigns in history. Nintendo, you can do better.

  • Hibill18

    Finally saw this ad on TV the other day. It got me pretty pumped up. ONLY 10 DAYS LEFT!