Nintendo is doing an interesting promo for the upcoming Mario Kart 8 at the SXSW festival: they’ve partnered with Pennzoil and made a real world kart track at the festival, with modified karts to promote the upcoming Mario Kart 8 for the Wii U. Fans will be able to race on the 1,000 foot track and use some of the popular Mario Kart items such as the red shell and banana peels that are found around the track. Then there’s the Penzzoil icon found on the track, which will speed up a driver’s kart. The different karts on the track are representative of Mario, Luigi, Peach, and of course, Bowser. Each race features four players doing a set amount of laps around the track. Each of the four karts have mounted cameras that show the point of view of each driver, which is then transmitted to a large TV where the crowd can follow the race. The karts all appear to be electric, and move somewhat slowly — which makes sense, considering all the safety precautions that have to be taken into account (it’s not like professional race car drivers are behind the wheels). The race is open to anyone, but you’ll probably have to wait in line for quite a while to get a chance to participate. All things considered, this is one of the coolest Wii U promotions we’ve seen Nintendo do. Check out some videos of the Mario kart track at SXSW below. As for Mario kart 8, it’s coming exclusively to the Wii U this May. And of course, there was a rain delay on the track, with Mario and Luigi dealing with it as best as they could: local_offer mario kart 8 Nintendo wii u stars Further Reading Is Nintendo shafting Axiom Verge because of Dan Adelman? Nintendo doesn't need 3rd parties, says Stardock CEO Earthlock backers will get Switch version if it ever happens Zelda: Breath of the Wild Deluxe guide for $48 on Amazon Nintendo shares up 20% since Switch launch What's your dumbest death in Breath of the Wild? Zackary Bruley o.o? Deadpool U Two words: Pure Awesomeness. Sonic 2099 The Hedgehog Two Words: Nice One 😉 Mario Three words: I love this! Daniel Carvalho Nine words: Nintendo is finally advertising a Wii U game correctly! Now I believe we’ll see an increase on Wii U sales and Mario Kart 8 selling like crazy! Guest Zero Words: Magnus Eriksson One word (or three): LOL The Clockwork Being Two Words: two words! NatT96™ Finally Nintendo maturely markets a game without a creepy smiling family! Hooray! The Clockwork Being Or even without, *shudders* dubstep. NatT96™ Lol Daniel Carvalho Oh, Nayru! THE DUBSTEP! I’m so glad they’re not using dubstep here! URFTBOUND4LIFE . Oh god…..never understood “dumpstep” Sounds too glitchy and unorganized. How exactly do people tolerate that shit? And don’t get me started on trap music…*sigh* Maybe I’m getting old Daniel Gonzalez You’ll be seeing those commercials again real soon. ;P Donaald That’s pretty nice, it makes me wanna play MK8 with Oculus Rift Sonic 2099 The Hedgehog but with this we don’t need Orculus Rift for it Magnus Eriksson Lol, so much fail. jjbredesen http://1.bp.blogspot.com/-CXICHwWlKe0/T3iViR6E5SI/AAAAAAAAAn8/1EP6_Am0Y68/s1600/Gandalf+Meme.png Capt. Smoker These memes are pretty lifeless, your getting stale, you need some new memes, animeme! ftw jjbredesen Thanks for the constructive criticism , since people still keep upvoting them, i thought they where still funny, but if you want fresh il get fresh 😛 http://global3.memecdn.com/fresh-air_o_1266559.jpg Capt. Smoker ahaha that one was funny 😀 gamer4life How? Lol idiot. NkoSekirei hmm cant tell if ur being sarcastic or a troll Daniel Gonzalez I call it a waste of resources. At least we know where the game development time goes to. CEObrainz I will await until the day Nintendo announces a real Nintendo Land with game themed attractions. It seems they are thinking along the right lines with Mario Kart here…XD Sonic 2099 The Hedgehog That’s the Same idea what i have in my head but months ago i left it behind NatT96™ NO NO NO, it shall be called Nintendo WORLD. A game with demos of the new Zelda HD, Mario Galaxy 3, StarFox U. A taste of all the Wii U has to offer. Hyper_Fuze I see how that would work, but who wants to buy a game just to play demos? I would work a little more on that idea, but good thinking! NatT96™ Just a really good way to market the console, also its good to give new buyers hyped for what Nintendo has to offer. Jon hmm, I could see it if it was an actually game like Nintendo Land but with Online multiplayer and a lot more multiplayer games and then if they had this area where you could download the demo of a game coming out and play the demo as well and then as new demos come out, you can play others and the others get removed. iamserious They would make so much money if they did this. I can’t see a reason why they don’t. Cost? They are a multi-billion dollar company they should be able to do it. Start local (Japan) then grow from there? Would be cool for sure. 00EpicGamer00 Well, Japan has a Pokemon theme park, why not a Nintendo one? 😉 Seriously, just think about this for a second. Sony alternative – TV’s Microsoft’s alternative – computers Nintendo’s alternative – a fricken’ theme park! Nintendo would truly be like Disney if this were to happen. WiiUPS4 Nice Well done nintendo Niknique This is so cool! I don’t care if the guy says it doesn’t feel like the game I still wanna drive those karts! GregoryTheRainMaker They just need to keep it up. Sonic 2099 The Hedgehog Yeah Sonic 2099 The Hedgehog Amazing Keep up the good work Nintendo Capt. Smoker As if that’s gonna do anything…. you can’t replicate an experience like Mario kart in real life, it’s silly, what’s next?, flying mechs to promote X? Sonic 2099 The Hedgehog Very Funny Smoker but No! Capt. Smoker You should find an arcade that has Mario Kart, now that’s a good time, sitting in the kart, having your actual face in the race 😀 it’s a blast, silly Nintendo, gamers don’t play outside! SmashFinale An Arcade? In this day and age? Good luck. (Ironically, there is an arcade within my area that has Arcade GP +) Capt. Smoker They are rare, but most that exist now, really are state of the art 🙂 Carlos Coronado They do look pretty fun is the one with Pac-man and Mario right Capt. Smoker I think that’s a new one, the one I played was great and the kart moved like one of those put the coin in and ride machines, plus it took your picture to include you in the race, it was brilliantly done 😀 Sonic 2099 The Hedgehog Well Everyone Needs Fresh Air Mario …MAybe…( : Capt. Smoker I’d give my stones and both ass cheeks to ride in a mech, of course I’d have to stand up 🙁 having no bottom n all URFTBOUND4LIFE . Way to shoot down a guys dream….Dream killer!! Capt. Smoker There’s always time…. for a real Nintendo land Daniel Gonzalez It’s pretty much a desperate move by Nintendo to get as much hype as possible. Seeing as hardware sales are still low, doesn’t appear like anyone cares enough. Capt. Smoker Without the Nintendo themed backgrounds, there’s no magic to it, bit of a pointless effort, would have cost less if they’d just been 3rd party friendly Daniel Gonzalez This may give it a little bit of that magic. http://www.chupnet.com/photos/merch/mario%20toothbrush.jpg TheRealTruthTeller So… if they dont promote a game they are “idiots and have their heads up their asses” but if they promote it, they are “Desperate and in need”, cmon dude, double standards much? its still good rep for the game. Daniel Gonzalez http://www.troll.me/images/thumbs-up-jesus-says/exactly-bro.jpg Rinslowe “It’s pretty much a desperate move by Nintendo to get as much hype as possible.” Hahaha…. Lol. “Nintendo arranges real life karting to promote their upcoming Mario Kart 8 title”… – “Desperate Move” says Daniel Gonzalez. 🙂 Duude you’re wack. It’s just real life karting… Daniel Gonzalez http://cdn.memegenerator.net/instances/400x/24482682.jpg Rinslowe You”re welcome buddy. Jon you don’t see the X1 doing all that much better. You get the occasional weeks where it is a good difference but most weeks it is 5-10k difference world wide. Daniel Gonzalez Well, could care less if the X1 fails or not. After the E3 fiasco, Wii U shouldn’t have any problems with keeping second place. I’m not sure what the exact figures are right now for X1 considering there aren’t many good sources, so I’ll take your word for it. jjbredesen Well, i have this in my garage, i guess Nintendo could loan it 😛 http://1.bp.blogspot.com/-BzomGR744_k/UBkHCLQ3uRI/AAAAAAAAAJw/pcgHlHkUB7U/s1600/Kurata_robot.jpg Capt. Smoker close enough :p jjbredesen What bout this one then? http://i19.photobucket.com/albums/b162/metalformer/339513-640×500.jpg Capt. Smoker :O Daniel Gonzalez Looks like a Metal Gear Ray. Rinslowe That would actually be something… ZeldaFanzzzz oh my god, that is so cool!!!! Sonic 2099 The Hedgehog Yeah it is jrob23 This is stupid…the Wii U sucks…I love PS3 -Daniel Gonzalez greengecko007 How mature… I wonder what non fanboys think is more trollish. Daniel’s post, or this? Daniel Gonzalez I’d say they either are more mature by ignoring troll posts, or can see it as humor and aren’t one bit offended by it. Those people are awesome for being good sports. Unfortunately, there’s always a fraction of those who prefer to express their anger in comments. Fortunate for me, I got a good laugh out of it and not offended one bit. If that was his intention, he wasted his time. ;P David Trail You are the god damn troll! Rinslowe For some reason I saw your post, then Gonzalez’ and got a mental picture of that scene from Pulp Fiction. Butch: You okay? Marsellus: Naw man. I’m pretty fuckin’ far from okay. val berger by saying something like that in such a childish way, you may end up being the troll here. David Trail Then you are also saying that So y games are more childish than Nintendo games. Yes, I win! val berger Ok, you’ve won. Enjoy your childhood, kid, and never dare to use your brain to think about critique, it could really ruin your whole universe. David Trail Swearing = childish = Sony games = childish Daniel Gonzalez I think that may be too hard for David to comprehend. He’ll develop these tools someday. val berger don’t waste too much time on that boy, arguing with my 1yr old daughter is far more productive 😉 Daniel Gonzalez Yeah, it’s just fun to mock his lack of creativity. I find playing Superman 64 and Shaq- Fu at the same time, more productive. ;P Daniel Gonzalez I’m sorry David, what was that again? The Last of Us 95%>The Wonderful 101 78% LMAO! Sorry, I’m trying to communicate with you in your language. It’s quite limited. ;P David Trail You are funny Daniel… Mario Galaxy 1 and 2 97% > TLOU only 95% lmao… SM3DW 93% > anything on PS4 = Nintendo is superior!!!!! val berger You definitely outsmarted Daniel as you totally got the point, you WON AGAIN, BIG BOY!!!! 😀 Daniel Gonzalez PS4 6million in 4 months>Wii U 5.8 in over a year lmao! Sony superior!!!!! Your game is too easy to play. When you think of something more clever, you lemme know. ;P darkcreap I think the best with these posts is to ignore them. I prefer trolls who make funny comments. That kind of trolls generate more fun than anger in the community. The poster above you is clearly not one of those. InterTreble THIS Daniel Gonzalez THAT InterTreble Take it and go home. You are a troll. Everybody knows. This is the truth, and I know this hurts you and your weak personality. Please, reply in a stupid way as always! You always make me laugh! 😉 Daniel Gonzalez I would, but you did it for me just fine. Thanks buddy. I know that “huts” you. 😉 InterTreble Ahahahah! This is you, a man who tries to offend people for typos (corrected an instant later, but you was looking for my comment, it’s your only interest in life, ahahahah), their race, their preferences. You have non real argument, never. Take care Mr Wrong. Spam and troll all the days, and never play and enjoy yourself. Ahahahahah! jjbredesen YES!!! Finaly Nintendo understands, i am so happy that they are promoting the game in a proper way! Now they should put up a real life mario kart in every major city, and advertise like hell on TV and it will actually work! After seing this i am posetive MK8 is what will “save” Wii U, kudos Nintendo! It makes me want to play MK8 so it works! (even if it is kind of crap :P) Deadpool U Maybe too much Pikachu in the first picture wait I’m there’s not enough Pikachu! http://th05.deviantart.net/fs70/PRE/i/2010/151/3/d/Deadpool___chu____by_Cloba94.jpg Daniel Gonzalez http://www.taproot.com/content/wp-content/uploads/2013/07/2013_07_san-fran-plane-crash1.jpg Zorpix feel like that’s not okay Rinslowe Went Karting yesterday at a new track…. Good times. NatT96™ Are you a terrorist? jjbredesen Yeah, i am the one behind the malaysia airlines attack 😛 Apperntly the plane could not take the weigt of my snorlax when i let him out of my pokeball. kayodoc This is a good start! Let’s put this advertisement train into hyperspeed and get the television ads rollin’! Sylux This is actually a pretty good promotion looks like Nintendo hasn’t lost their promotional magic alltogether, there still a sparkle here and there. GJ N. Mario Was it really gone to begin with? ( : iamserious Yes. I love Nintendo but I have to be honest, yes. Sylux Well Mario in all honestly for me the Nintendo magic is far to find these days, although I’m a huge N fan, I didn’t wait to buy a WiiU for over a year after it was released for no reason, it’s the magic I missed. In this promotion they show they still have it, now if they keep it up like this my faith will be restored eventually. Jon You don’t see the other companies doing stuff like this. The problem though, as awesome as this is, people are still going to be douche bags about Nintendo. Sylux Sadly that is very true, they made mistakes, even big ones concerning WiiU, but it does not mean Nintendo sucks, they still have the widest variety of iconic characters and games, quality games. Sad enough haters will hate no matter what, just look at Bayonetta 2 and all the complaints/hate for it being on a Nintendo console it’s very sad. Mario 0.0 I wanna get one of those karts. And a helmet. And the game. (Falls in the ground out of awesomeness). Link Slayer This is really pretty awesome. I wish they did this in all the cities I would drive to do this. They need to put this in each city and put it all over tv URFTBOUND4LIFE . Clever li’ll bastards! Good show! Sdudyoy Well this is how Nintendo should have been promoting the Wii U, was this a open event for anyone to come? if so where there anyone from Wii U daily that was there? Sanoku this looks actually really fun. Cant wait for mario kart 8 either XD URFTBOUND4LIFE . Does mine eyes deceive me….a non pessimistic Wii U article by John Kinsley ??? Break out the banner and toss confetti everyone It’s worth celebrating jjbredesen He is not always negative, he has become a lot better, and his articles have become a lot better when it comes to quality and stating sources etc. Magnus Eriksson I like him better when trolling. It gives the page some character 🙂 jjbredesen True, but he is not as bad as people make out, ow and fun fact, he is the co founder of WUD 😛 darkcreap Yep. I think he has the bad luck of being the one who most of the times reports the negative news. People make the mistake of blaming the messenger for the message. Other writers in this blog tend to write positive stuff mostly, so they don’t get so much hate. If they try and share better the topics among them I think everyone will see (as they are starting already) Kinsley in another way. jjbredesen Yup, i think this site is getting a lot better, and Zorpix makes it fantastic, really enjoy his articles. Daniel Gonzalez Same. Maybe they threatened to fire him if he didn’t start putting nothing but positive articles to satisfy the demographic of the site. Poor guy. 🙂 NkoSekirei i would love to ride those karts and track that be awsome.Cant wait for mario kart 8 Nintenjoe82 http://9dadesasolta.files.wordpress.com/2013/07/tumblr_lm70ifvuxi1qiws1uo1_500.gif C4 Warning of epilepsie and seizures 😛 uPadWatcher Taste the rainbow, suckers!!!!!!!!! NkoSekirei looks at picture……..MY EYES!!!!!!!!!!! The Clockwork Being 2nd favorite track in Mario Kart Wii! crocodileman94 Which one is the favorite? Sam Oh my gosh oh my gosh oh my gosh I want to do that!!! Daniel Gonzalez You mean no lame family commercials? This is new. They should take those $200 Wii U’s and sell them for half the price for those who attend. Even so, Wii U won’t get enough hardware sales despite the hype. Not enough casuals out there to make it another Mario Kart Wii. Sorry Mario, you may wanna seek new employment. http://walyou.com/wp-content/uploads/2010/08/super-mario-bros-inception-parody-7.jpg Mario Maio: Nah! Just kidding! Neveeeeeeeeeerr!!!!! JuxtaPozer I don’t want to download some stupid android game Heroes of Camelot! Don’t take me to the Google Play store every time I’m in the middle of reading an article! Daniel Gonzalez Does it do that? I use adblock, so I never have to worry about those annoying ads. David Trail Too bad their isn’t a Daniel Gonzalez block. Rick van der Linde The same here on iPhone. I completely stopped visiting this site mobile thnx to that and the current Whatsapp banners that results in 4 pop-ups every time I open an article. Logan Waltz Just make a TV commercial with loud noises, bright colors, and quickly flashing images. That buys idiots. Consumers are utter fucking morons. Just give them something shiny so we can get some games oontz “Consumers are utter fucking morons” You’re calling yourself an utter fucking moron? David Trail No you are lol ; ) oontz No anyone who buys anything is, as per the original post. You included. Daniel Gonzalez I love the irony in that. David Trail Mario Kart 8 defo one of the top 5 games coming out this year! MujuraNoKamen Real life Mario Kart! That’s amazing I’d love to have a go 🙂 Great to see Nintendo thinking outside the box on marketing instead of resorting to the same shitty family-ads that have almost ruined Wii U. That said, I don’t want to shit all over this idea but is any footage of this going to make it to TV? Having the Karting at SXSW is great but only people at SXSW are going to see it, why not run an ad showing MK8 and run a competition giving x amount of winners the chance to take part in the real-life Karting? Nintendo, just put a decent ad on TV! It’s not hard! David Trail Mario Kart, 8, SSB, Bayonetta 2, Monoliftsofts X, Hyrule Warriors, Yoshi’s Yarn, Shin Migami V Fire Emblem, Sonic Boom… Really loving the Wii U line up this year. DKC TF is awesome. Playing through that now! Dark-Link73 While it’s good that Nintendo it’s promoting MK8 in this big way, Nintendo needs to promote like this the Wii U console as whole. Come on, heavily promoting Mario Kart is s bit of a waste of time. Mario Kart IS Mario Kart. The undisputed king of kart racing. Mario Kart needs this type of heavy promotion as much as Halo, or CoD, do. These are the types of games that all they need is to be announced, a released date, a couple of posters/commercial ads atty key intervals, and people will be drooling all over in anticipation. This marketing is cool and all, but it doesn’t reach the mass market the way the Wii’s advertising compaign did. Nintendo needs to focus on mass forms of advertising, TV, magazines, internet, Walmart/Target. I’m a big time “core gamer” but I’ve heard of the SXSW (whatever the heck that means), so unless I had come here as a regular, I would’ve never found out about this “promotion”. The bottom line is that Nintendo needs to promote the Wii U overall to the masses, not a single game to a small group of individuals. fireheartis1 This looks so freaking fun. I want to drive those go karts!!! Come on Nintendo bring this to my town even though it’s small. LOL like that would ever happen. 🙂 AkaLink77 Lol im right!! Didn’t i tell you guys they’ll advertise once the real games come out!? I DUN TOLD U……I DUN TOLD U! AkaLink77 you may not believe me but i also had this very idea for a huge arcade idea (like Mulligans but way better); it includes this type of go karting! (its like they read my mind or something !) but instead of putting on a virtual helmet there are theses rubber type plates on the track that activate by sensors when driven over by a kart.