Nintendo is getting some great promotion for Mario Kart 8 this weekend, as one of the NASCAR race cars will be decked out in Mario Kart 8 artwork. Specifically, the car of driver Matt Kenseth will be outfitted with Mario Kart 8 artwork at the Nationwide Series History 300 at Charlotte Motor Speedway. See also: Mario Kart 8 runs at 720p native resolution Kenseth’s car, no. 20, is a GameStop sponsored car, which has promoted upcoming video games in the past. Fans who attend the History 300 at Charlotte Motor Speedway will get a chance to play Mario Kart 8. The festivities are open until 6PM local time today. You can check out some more photos of the event here. A few months ago at the SXSW festival, Nintendo pulled off one of the greatest video game promos ever, creating a real-world kart race to market Mario Kart 8. Check out a time lapse video below of the car getting the Mario Kart 8 treatment before the race: local_offer mario kart 8 Nintendo wii u stars Further Reading Why Nintendo discontinued the NES Classic Nintendo will not have an E3 press conference Nintendo profits are up 520% Breath of the Wild sells 3.8 million units Is Nintendo shafting Axiom Verge because of Dan Adelman? Nintendo doesn't need 3rd parties, says Stardock CEO ETMew2348 AWESOME Bob Wilkerson Wouldn’t be funny if this car makes it into the the next NASCAR racing game? You know a game that will not come to Nintendo but now has to advertise for a Nintendo Game because it is a part of the game’s theme. Sdudyoy If a NASCAR driver can advertise Mario on his Car, than you can stop saying Nintendo is to kiddy to play there games. Whoo, my 1000th post on Disqus. “Sean” jjbredesen Congrats 😀 I am 44 comments away from 3000 😀 matthew garcia Dude that sounds dumb. U know Nintendo pays him to advertise it right. The driver doesn’t care if the game is for kids or adults as long as he gets paid that big check Sdudyoy But my point still stands, why do people complain over Nintendo being kiddy, it honestly doesn’t matter. matthew garcia Well of course it doesn’t matter cuz it’s all based on opinion. Thing is though Nintendo never use to be insulted this much by the gaming media. It’s getting worse Matthew Stapleton Unfortunately man, your right. I work at Walmart (in Electronics) and talk up all three next ten systems, and I’ve lost count on how many people call the Wii U a worthless kiddy system. And fan boys of the PS4 and X1 are calling it dead already. ITs getting worse, and i don’t think its going to get any better anytime soon. matthew garcia Yes sir I know what u mean Officer Raichu no one is giving them a chance to fix their mistakes and prove themselves matthew garcia They have so much money they don’t need us to allow them. They just need to do it. Whatever necessary. If they have to spend a billion then spend a billion. Spending a billion now to help fix the problem could help them from losing 2 billion in the future Officer Raichu well theyre to lazy to get off there buts so i think they need someone or a group to push them towards this matthew garcia Well let’s group together Officer Raichu all shall stand but one will fall Matthew Stapleton They do need a push in the right direction. And they do have the financial backing to do it. It pains me to say it, but I don’t think Nintendo is going to get much 3rd party support this generation. Wii U and 3DS are, in my opinion going to be known as an Indie powerhouse. With that backing them up, I think Nintendo still has a good go on the Wii U. Especially since they had said that they wanted to revisit a lot of their old franchises. I’m personally hoping for a Stunt Race U. And Raichu, I thought of Optimus Prime when I read your post lol. Officer Raichu why ty optimus is my idol (plus war and fall of cybertron were gold) Matthew Stapleton Those two games were fantastic, easily a lot better than all the movies to date……with the exception of the original 80’s movie. But my 360 died just before I had a chance to finish Fall of Cybertron. I need to replace my 360 so I can finish it and a couple of other games. Brandon Plus the driver is sponsered by gamestop. Mercurio2054 … Officer Raichu that was just perfect for this XD condor87z That is great marketing! Greg Lanciotti yeah but I still doubt it’s going to help the wii u. Are nascar fans going to go out and buy a wii u to play mario kart now? like give me a break. they need to start making commercials. condor87z Umm they do have commercials. Also at the event they had a place where people can play there games. It should help the wii u, maybe not as much as we’d but it should help sales. iamserious Some awareness is better than no awareness at all. matthew garcia Well yeah but if your gonna only put out some awareness at least aim your advertisements in a way where it will be most effective and NASCAR isn’t it Greg Lanciotti amen brother Arthur Sataine And yet this reached all the necessary gaming sources. Strange how things work out, isn’t it? matthew garcia Actually it doesn’t work out cuz when your trying to reach out to new buyers who aren’t hardcore Nintendo fans you have to reach beyond gaming sources like with more television. Also television that doesn’t involve Disney and cartoon network lol. Your way of thinking won’t help sale more Wii u’s Arthur Sataine Your poor excuses won’t either. They are putting all the ads where they need to. You’re just looking for things to argue about. EVERYONE knows about Mario Kart 8. matthew garcia How can everyone know about it when everyone doesn’t even know what the hell a Wii u is Arthur Sataine We’ve already covered that. Keep up now. Oh forget it, I’m not re-explaining it to you. Enjoy your ignorance, Mr. Garcia. And good day! matthew garcia Lol u havnt explained anything. Poor sales are poor sales. Your ignorance keeps u in denial. I will have fun with Mario kart but I know when Nintendo is screwing up TCar Why commercials? TV watching is at an all time low. For myself, I mute commercials on Hulu and never pay attention to them. matthew garcia Oh great now all the red necks will come out and buy 10 million Wii u’s lol condor87z On second thought maybe this wasn’t a good idea 😛 JB Too much? Lol Dallas Gooch Freaking gold xD Joel Cruz this is the funniest redneck shit ever matthew garcia Ha lol ではない私の名前 これは Only to find out the tracks have right hand turns. 😛 matthew garcia Lol yes, it will confuse them Ducked New respect for Nascar Jon Turner Even SUPER MARIO 3D WORLD, ZELDA WW HD, and PIKMIN 3 never received THIS kind of coverage. This MUST be the ticket. MysteryT Imagine a Wind Waker car! <3333333333333333333333333333333333 Shota wooooow 😀 Officer Raichu well im gonna watch nascar more now (from a horse racing fan) FutureFox Great. Just don’t crash and burn. Thomas Vienna What does this article have to do with the one about the frame rate and resolution analysis? Yousif Alromaithi John likes to trill lol. Sylux That’s pretty cool although the music on the video not so much. Perhaps I can pimp my car also with Mario Kart 8 artwork 😀 darkcreap Good. Since I am not in the US I don’t have a perception as to how popular is NASCAR racing, but I think this helps Mario Kart. Nintendo should keep “all in” in Marketing for Mario Kart, Smash Bros and other games to give more momentum. Some months ago Iwata said that there was a threshold of positive momentum given by certain pieces of software that users play for a long time, making word of mouth to start working, especially if the install base grows to a certain point. I think Nintendo is focusing so much on Mario Kart and Smash Bros due to the fact that they are online competitive games, which brings a replay value (basically, you can play endlessly with your friends) that single play experiences don’t have. Furthermore, the social effect of online gaming brings more people to the table. I guess games like Call of Duty, Battlefield and so on rely on the same effect, because it is the kind of game a lot of people buy to play online at home and/or with friends. Nathan C. Nintendo’s being aggressive with their marketing. It’s about time. :/ “Sean” jjbredesen Good! This is just what Nintendo needs to do. I am glad that for once they are doing a great job on the marketing side, and that they are taking MK8 serious. The future could be really bright if they continue like this 😀 kevin nun—- Good marketing, but I still have yet to see a Mario Kart 8 ad. I watch mostly Latino TV shows and go out quite a bit. Nintendo needs to put a huge add on the YouTube homepage to really kick it out, you know, the same way Sony and Microsoft advertises their products. Lilburrito There have been 6 separate item MK8 ads that have been advertising on T.V, and from what I hear in some theaters. Not to mention the E4 agreement that Nintendo has planned. And now this. I think that this is a HUUUGE step up. Dunno anything about the Latino tv though. :/ darkcreap E4 agreement? You mean E3 agreement maybe? What does that agreement consist in? Is it the tournament they are having at E3? Lilburrito Yup, so you can see. When Nintendo said they’d be advertising MK8 hard all year. THEY REALLY MEANT IT. Mercurio2054 i see some in my cable (Dominican Republic). Ryushi Well… Thanks a lot Nintendo now I’ll be glued to the TV skipping work to watch your sponsored racer win, as I stare into the screen, eyes literally glued to it, trying to find the one and only driver. …Praise be Nintendo rp17 Well it’s not the Sprint Cup, but it’s still nice. Geckoblade64 hope he has some blue shells ready mac M.K.8 720p i upscaleana u 1080p 😉 rp17 Isn’t this article sorta late? The Nationwide Series History 300 at Charlotte Motor Speedway was yesterday… Arthur Sataine Oh no, something was reported on within 24 hours of it happening instead of at that moment in time! THE WORLD IS GOING TO END NOW! THE SKY IS FALLING! THE SKY IS FALLIIIIIIIING! rp17 But the article is not written in past tense. That makes it look like it was just copied and pasted from a website that reported this BEFORE the race. There’s nothing wrong with informing people that this happened after the fact, but some people were commenting they were going to watch the race to try to find the car. Which of course is not possible anymore. Arthur Sataine Then those didn’t read the article clearly enough. rp17 I guess. I just felt the article could’ve been more clear itself. But I guess most people here don’t know much about NASCAR to start with… steveb944 That was a pretty awesome video. Hopefully he placed well to get more camera time Rinslowe Talk about a week late to the party, sheesh. Great reporting. Still, Ninty has done themselves a solid with Kart. If only they translated that to every first/ second party title in 2014. One can only hope. Donaald Funny thing is, I sent this tip to this site on friday. Andrew J.E. Awesome picture SleepySkullhead Nintendo advertising a game? Shocking. Advertising it this much? Astonishing! Maybe they’ll realize that ads sell games once MK8 is out. matthew garcia It’s called being desperate to sell your console. Similar to Microsoft dropping the Kinect on Xbox one to make it cheaper. That was also a desperate move Leo And your reply is a desperate reply. matthew garcia Lol sounds like u just made that up cuz your pissed somebody said something bad about Nintendo. Andrew St. Clair Ads don’t sell games. Branding and titling sells games. Most games sell because someone said, “if you buy this game, you’re a hardcore gamer,” and most gamers, being mindless sheep, believe that person and buy the game. Michael Ocampo Let’s just hope the driver doesn’t try to spin boost. XD tom What? Nintendo advertising? Shane Michaels http://ts1.mm.bing.net/th?id=HN.607988737287786413&pid=1.7 Look who did it first. Mercurio2054 oh man! you are using bing!? Shane Michaels Yes. Nintendo Of North Korea Not to sound rude and I respect your opinion but why? Shane Michaels Hmm… I have a hotmail account, I like the layout a bit more than Google, but I use both equally. Nintendo Of North Korea Ok, thanks for the response. Shane Michaels http://s2.quickmeme.com/img/b4/b4ae75b0ef447c571af36cd63743207bae63e2917ab90c0bda53afd09fe86c34.jpg Virus6 Wait… people use Bing? Guest nice…. InterTreble Respect! Matthew Stapleton Its just too bad the car will get smashed up in the race. I hope people take plenty of pictures of it beforehand. Derek interesting way to advertise Brandon The racer came in 6th place in the race, if anybody wants to know. C4 Not bad 🙂 http://ic.pics.livejournal.com/spitot/65310641/56811/56811_600.jpg felony211662 its crazy cause i went to the bar with my co worker yesterday and this race was on tv and i saw the car i was like ‘ dude i never watch nascar but i’m glad i saw this!’ Shota Hey guys…. tonight my mario kart 8 limited edition will come. 3 days before release 😀 same will happen with smash bros and many more Zach Cruz For those wondering what kind of “paint” job they used.. It is actually a latex printer that prints out the images on get this.. latex which then they apply small amounts of heat to shrink to the car after this process they carefully remove the excess latex with a form of x-acto knife. Pretty cool printers ! InsanityRaptor Haha, awesome!