No one can deny that Nintendo has been a powerhouse in gaming for several years, but this year marks the first in ten years that Interbrand has dropped Nintendo from its list of the top 100 global brands. Interbrand markets itself as the “world’s leading brand consultancy”, which composes the list yearly to showcase the largest consumer brands across the globe. Last year Nintendo occupied the 100th spot on the list so the company was already feeling the squeeze, likely thanks to the struggles of the Wii U console and the longevity of the Nintendo 3DS as Nintendo’s premiere handheld. Here’s a quick run down of Nintendo’s place in the last ten years on Interbrand’s list. 2004 – 46th 2005 – 50th 2006 – 51st 2007 – 44th 2008 – 40th 2009 – 39th 2010 – 38th 2011 – 48th 2012 – 56th 2013 – 67th 2014 – 100th 2015 – dropped It should be noted that the biggest place drop for Nintendo happened in 2013, the year after the Wii U debuted globally. Since then, the company dropped to 100th place last year, and this year it didn’t even manage to grab a spot on the list. While this doesn’t mean anything in the grand scope of things, it does show the affect that Nintendo’s focus on the Wii U has had for the company. The NX and Nintendo’s Quality of Life platform will have to be spectacular pieces of hardware in order for Nintendo to regain some of its former traction. [via NintendoLife] local_offer interbrand Nintendo wii u stars Further Reading Full Nintendo Switch launch games line-up New Breath of the Wild character revealed Nintendo kicks off pop-up tour for Nintendo Switch Sign up for your Nintendo Account now! These are the best microSD cards for Nintendo Switch Are these leaked Nintendo Switch UI shots real?