Oct 21st, 2012 publishUpdated   Oct 27th, 2012, 11:05 am

Nintendo has aired the very first Wii U TV ad in the United Kingdom on Channel 4. The 60-second spot shows off the new console, its controller, features, and some of the games. The games showcased include New Super Mario Bros U, Pikmin 3, ZombiU, and others. The Wii U will be out in the UK on November 30, at £249. This TV ad, and others, will be shown on the UK airwaves until launch. Check out the full ad below, and let us know what you think of Nintendo’s marketing approach!

Thanks to Mac for the tip!

local_offer    Nintendo  wii u  
  • Laud


    • Zeldazero

      As excited as this makes me, wouldn’t it have been more beneficial to air a commercial for a product before all of its pre-orders are already sold out..? So now when people see this, they go to a store, and are told, nope, sorry been sold out for a month and you just heard about it today, wouldn’t you be kind of mad…

      • Nintedward .

        @everybody who thinks brad pit is in the UK wiiu advert…….facepalm…….

        Who every recorded this advert of TV accidentaly got a tiny slice of Brad pits after shave commercial or trousers or whatever the fuk he is trying to sell…….

        To repeat . Brad pit is NOT in the wiiu advert. The advert starts when the wiiu noise chimes….

        • PACMAN

          notice how the first thing they wanted people to know was brand new console, and brand new controller not just new controller

      • Chris

        Actually, in the UK they haven’t fully sold out yet so there is still enough time.

      • bcjuggalo

        Still taking orders at wal mart at the layawy desk

        • kc

          my walmart to just got deluxe

      • vitalitasia

        all the stores preordered consoles, so there is nothing sold out. and obviously there is continuously production of the hardware. the only “sold out” stores are the online shops. that´s all…. thinking is hard nowadays… isn´t it?

      • Tom ainsworth

        The console is no where near sold out in UK

    • RJM420247


    • Master Awesomeness

      Now its time for me to get this ad. And I am…


  • ssb4 3dsFC3007 8585 6950

    good for the UK but the USA already had its Wii U ad on the X factor on 10/16/12

    • Michael

      Any chance you could post a link to that cuz I can’t find it on youtube.

    • Cubits

      No, they didn’t.

  • RonaldCoLtd

    Heck Yes! But, there’s only one problem. . I don’t live in the UK. .

    • Your Mom


  • Nintendo Gamer

    Awesome, cant wait for the U.S. one

    • RoboticLink

      I can, that’ll just make the wait less bearable.

      • multipcmidget92

        i cann’t wait for wii u and if wii u is awesome then give me a hell yeah


    Pretty good NINTENDO, but you can do better than that.

  • 3dsgamer

    us now… we need commercials

  • 30yearsofnintendogaming

    shit thats awesome!!!!!!! (i live in us. :P)

  • Racketmachine

    I love the English accents. They’re beautiful.

  • metroidfusion2

    The nintendomination starts and the wii u defecates on this gen and next gen and if you don’t think so you have a mountain of research to do and for all of the haters and idiots and trolls keep crying your tears are delicious and keep sucking the deer scat out of bambis ass and then go french kiss your mom after she’s done sucking on whale chode and y’all have been exposed take a seat

    • NintendoMan :D

      Uh I don’t know how to respond to that. :/

      • frank (3dsFC=5155-3120-0417)

        I think you responded quite well to that

    • TheImaj

      Say what? Go find someone to give you a hug. You ok?

    • Greg

      That is great!!!!

    • Wii U is next gen

      @metroidfusion2 Do you suck goats and we all know you are a troll goodbye

  • efren

    that is so cccccccoooooooooooolllllllllll

  • Brotato

    I’ve actually just realized how near the releasedate is..
    Kinda excited!

    • NintendoMan :D

      Yeah 27 days doesn’t sound like a lot, but then I thought of 4 weeks instead. That sounds like a lot more.

  • Lewis


    • Asiancake

      It is turn for wii u to put there ad in the us

  • Opticine

    For you people in Europe, what’s channel 4?

    • Nintedward .

      The best channel out of the original 5 terrestrial channels. BBC1 , BBC2 , iTV, CH4,CH5 <- the original 5 British channels.

      Now with digi boxes and SKY there is like a 1000 channels , but they are the main channels.

      • Alex

        Heh here in America we have Directtv, Dish Network, WOW, XFinity, AT&T U-verse, Comcast, Verizon, and many other cable or satellite companies that I haven’t mention.

        • JumpMan

          what?! Verizon is a CABLE company too?! THEY ARE AT&T BUT BETTER NOW! ish…

          • Nintendonoob

            Lol when you said “WOW” I thought World of Wafcraft had a tv network X3

          • Alex

            They have cell phones that you can watch live television on their service.

      • tommy

        How do you come to your conclusion that Channel 4 is the best UK terrestrial channel?

  • Nintedward .

    Loads of Americans judgeing this add…… facepalm……

    American adds are typically , fast , humerous , action packed , commercialized etc….
    British adds are , Slow , sophisticated , goofy , etc.

    So please Americans , judge your own wiiu advert 🙂 .

    The advert is decent , does a bit of everything. This advert will sell the wiiu which I guess is the most important thing.
    And NOOOO!!! people Nintendo isn’t dropping its casual market with wiiu , they are just going more hardcore. The casual game market is lucrative for them. I see the wiiu as 50% casual 50% hardcore , which is perfect…

    • BloopbopBeepbop

      im American and i found it just fine. i think to appeal to more Americans though, i think it needs more… Wii U. With a dash of Wii U. you know what? Just to be safe, a sprinkle of Wii U.

    • douggs

      I’m British and I have to say that this ad was SO poor. I was expecting a lot better from Nintendo who seem to need the Wii U to be a commercial success. Before anyone accuses me of being a ‘hater’, I have actually pre-ordered mine already and would be getting one anyway, but if I didn’t know much about the Wii U, this ad would not have really inspired me to get one.

      IMO, they could/should have done a lot better, and have done in the past – seemed like they rushed to put it together to me! Disappointed!

    • MujuraNoKamen

      Well said, I’ve heard loads of idiots say Wii U is another casual console (take those graphics whores on that G4 video the other week) when in reality it appeals to both markets – a little like what Microsoft tried to do with Kinect for 360.

  • Amherst

    Cool, I guess. The commercial doesn’t really “wow” me or anything, but it is exciting that we’re getting closer to launch.

  • Mac

    thanks for mentioning me in the article and i cant wait for the commercials to hit the US tv sets im gonna assume pretty soon

  • Jb



    Brad Pitt play’s the fearless,so you should also.lol

    damn i need the fearless now……..


    • theBALLANCEDopinion

      Kingtendo; making the rest of us seem modest by comparison since…..a week ago.

  • Nintendo Power (Chuck Norris)

    SWEEEEEEEEEET! now we need North America

  • Schultzy2b2


  • Elite

    FK YA!!!!

  • sergiosms

    Heck yes


    CHECK THIS SHIT OUT……..so i go into best buy today and ask if the wiiu demo station’s have arrived yet and the people who work there were like”what’s a wii u”. lmfao

    no one know’s what a wii u is and the console launche’s in 3 week’s.wtf

    best buy suck’s cock.

    • djl12328

      They did the same exact thing when I went there last friday.

  • Rama

    Brad Pitt…..Epic

  • Keath

    im happy i dont have to wait till the 30th.

  • NintendGo

    Well I did not see that coming

  • icanseeu

    Jesus wept………..

    • Nintedward .

      So would you if you had nails through your hands and feet.

      • Elite


  • safcalibur

    Its in times like these I wish I lived in the good old US of A!!! Cant wait till end of Nov!! Its like torture….

    • CRT_hater777

      Sorry but that is UK not USA

      • Kav

        Dude….. you just went full retard, never go full retard. (He said that because usa will get the wiiu a week before, not for the tv add)

    • Lord Carlisle

      Ugh, trust me, us boys in red, white, and blue are just as tortured as you waiting… I can’t even make it to the midnight launch. I’ve got a marching band competition to go to, and I won’t be back until four AM… which means I basically have a day to play my Wii U before the weekend ends and I’ll be too busy to even touch it for the next five or six days…

      • Elite

        Got finals here. So its going to be like waiting a few weeks with an unopened console.

  • OMG

    Shoot at the TV like never before!!! pew pew pew pew!

  • IVIatrix+

    yeee buddy lets goo ~

  • Xadrin

    Woot, good ‘ol USA nov 18

  • youtube/KrayAmbition.com

    finally some advertising!

  • paulie

    it proves in the commercial in nintendo land any competitive or team attractions can be played solo. it proves that when the guy is playing zelda battle quest.

  • fnc73 fc 4167-5780-8204

    Sping sping sping sping!!!!! Hell Yeah!!! Not bad. It’s informative. Nintendo needed to squash the confusion between the Wii and the WiiU. Hopefully we will see more soon.

    • Nintedward .

      mmmmm , 6 Nintendo land attractions are single player only and 6 are multiplayer or single……

  • Thrasher1X

    i like how nintendo said “brand new console” to get the pint across

    • Michael

      Yeah, if they didn’t say that, it would have only gotten three quarters of a cup across. Thank God they got the whole pint.

  • somebody

    i want theUSA add !!!

  • Joesatmoes

    a bit cheezy, but, ‘kay

  • Purple3DSXL

    “Spin, spin…spin, spin, spin, spin, spin!”
    I loved that part :). All in all, though, this commercial does exactly what it should. It tells the consumer right from the beginning that the Wii U IS a new console. Then it goes on to show what you can do with it. Awesome!

  • SteampunkJedi

    I like his accent. And the sound effects are funny. More to the point, I think it’s a good ad that showcases the possibilities well.

  • Alex

    I wonder when a commercial for the WiiU comes out here in America?

  • TheHabeebster

    I thought the commercial was pretty good.

    It stated everything it needed to, (You know, about it being a NEW console) and showed some of its cool features.

    I feel like they need to show some quality games afterwards, like NSMBU and Pikmin 3, to show the processing power and strong 1st party titles.

    Then, of course, the 3rd party titles.

    Then the non-gaming stuff, like the parts of the controller, Miiverse, TVii, etc.

    Nice job Nintendo! Keep it up!

  • The Random Man

    I’m glad that the ad emphasizes it’s an entirely new console, and shows off most of it’s defining features almost directly after. 🙂

  • changus

    motha fakin asome!!!

  • Nintendork28

    Now it’s just a matter of time before we start seeing ads in the U.S. This is gonna be the longest month ever.

  • Wii U Gamer#19

    Man” i wonder when we’ll get Wii U Commercials in the U.S. 🙁

  • Gabe Hoffman

    Nice wonder when the US ads will start showing up

  • Zhenya

    i liked it, was hilarious XD

  • Madmagican

    YES!!! We finally get to see a Wii U commericial that’s been seen by the general public!!

  • Joeyperez

    horrible commercial… i liked the whole
    “wii would like to play” much better and way more fun.

  • Redcomshell

    I am disappointed with this commercial. If you see the original e3 preview a few years ago it was way better. Half the features weren’t even announced at the time

  • bob

    cool commercial, i enjoyed it. my sympathies to those in the UK and Japan, I’m sure it will be the longest part of the wait.

  • NintendoMan :D

    Only time will tell when something like this will come to America…

    • NintendoMan :D

      I think they also need to say Wii U’s signiture slogan “How U Will Play Next”

  • Ninjafish

    Wii would like U to play 😉

  • Nintengoth

    Hey all missed ya, hmm how odd it does not seem like Ninty lol cool add tho i mist it on tvs as i was watching mythbusters 🙂 lol only another month yay!

  • Yamiryuu Zero

    So, it finally begins… let’s see the hype on the general public now!

  • Solboogie

    The ad is a-ight. Im not blown away. The US ad better have a lot more testosterone.

  • Nintendomus Prime

    That was a bit too much like watching Adam Buxton’s bug but it was ok!

    Kotaku gave this a scathing review

  • TheDavyStar


  • TheDavyStar

    I actually love how it says “Go Forth” at the end. I’m raging as the noir-ish bit at the start was what I was watching then I switched over and missed it! D:<

  • WiiUhyper

    For the people who cant wait for the US commercial-
    It has already played, its first showing (and only showing untill later in the fututre) was on the Xfactor

  • Arsonist Monkey


  • Dan

    NOA does better commercial !!

  • Crapcake

    now they need to say its 1080p for non gamers

  • Braulio500

    I can’t see the commercial =’S
    It says the video is down…

  • Jray

    Is it weird that the announcer never said nintendo once?

    Other than that it was pretty cool, seemed a little bit lackluster though. Thats just what i think

    Can’t wait for a US commercial 🙂

  • ThisGuy

    So glad I got my wiiu pre-ordered, when I get im gonna hold it in the air like link

  • Marioravesto3d

    Lol quite funny maybe should of some third party games am quite happy with it.The thing is most of 32g zombie u wii u sets have sold in uk,won’t belong before the other sets are snap up.Ie amazon uk example.

    • SideScreamer

      You engrish vereh nive.

  • Marioravesto3d

    Saying that shows of batman and mass effect at end people be like you kidding me they have them great titles on wii u not just mario and like.Well that’s right folks loads of third party games coming to wii u.


    W00t! go Wii U!

  • PKUltima

    Hmm, it was an ok commercial I guess. I thought they would have shown more gameplay footage to show how good the graphics are, or start another commercial war between Sony and Microsoft like Genesis vs. SNES lol

    • vitalitasia

      “shown more gameplay ftg to show how good the graphics are”???? hmm?

      the graphics aren´t that good. most games look like wii games in upscaling mod. and if you really believe the newer graphics chip would mean any REAL difference to xbox or ps3, you are dumber than i thought 😉 even if you can see this on still pictures it´s not able on tv-advertisement.

      • Lazara The Last

        What the hell? The Wii U is next gen and is has much better graphics than the wii did!!

  • 343 H4K0R

    This ad really made me want to purchase an Xperia phone.

    • Dan


  • Daniel

    Ok. We know that the console is from Nintendo. But why did they not mentioned that in the commercial???? Strategic? But why???

  • Armani

    Cant wait for an AD for the USA 😀

  • Maverick-Hunter

    Was anyone expecting the two Asian guys from
    The wii commercial to make an apperance I know I was :3

  • nintendoododo

    Miksi juuri Uk ja Usa saa kaikki mainokset? Siellähän asuu pelkkiä vammasia.

    • nintendofreak

      yeah u tell dem

  • vitalitasia

    the asymetric play idea is total bs. it´s annoying to look forward and backward all the time or put the controller in front so that you aren´t able to see whats on the big screen. the positive thing is the mobile gaming idea. so it´s ok, to have a ds-wiiu and for real playing a real controller.

    • Wii U is next gen

      Go troll elsewhere troll stain sony fanboy…just saying

  • MujuraNoKamen

    I saw this ad last night, so exciting, I wasn’t expecting it 🙂
    This was quite a good ad, showed of the good Gamepad features like off TV play and real time stuff from ZombiU. The only things wrong with it was it didn’t show of the gameplay or graphics that much (they should have shown one of the epic tech demos from E3 2011) and I also feel they could have shown people using the gamepad, Wii remotes (they were only shown for a second) and Pro controller to show it allows for all styles of play. But I suppose there’s still time for that, and the graphics and gameplay will be shown off when each game is given its own ad.
    A good commercial all in all, I just hope they’ll keep it that way when the games are shown, it really pissed me off with what they did with the Wii commercials, take Twilight princess, I wasn’t a Zelda fan when it came out and the adverts made what would later become one of my favourite games look slow and dull. They spent all the time showing a guy on a sofa swinging the remote with a couple of seconds of gameplay footage. When what they should have done is shown off dramatic cutscene clips, and fighting and stuff.
    In short, what’s a better representation of a good game & more likely to grab your attention?
    This: http://www.youtube.com/watch?v=xhvQXKKfSVE ?????
    Or this: http://www.youtube.com/watch?v=fFBUeyRC33o ?????
    -Sorry for the bad quality.

  • Chris

    Thanks Nintendo… now I just jizzed all over my room, and now I have to clean it all up, thanks Nintendo for making me feel great

  • nintendofreak

    i have to admit i didnt like it…………i liked d old olds wii want to play

  • Lazara The Last

    Thinks this is better (Not Kidding):

    • MujuraNoKamen

      Epic! They really should have used the “WIIIIIIIIII UUUU!!!!” sound effect rather than the old “DUNH!”, Wii one.

      • Lazara the Last

        You watch Tobuscus? His the one screaming, and if you don’t watch him, search him up on youtube. The first one you should watch is: Literal Assassin’s Creed: Brotherhood

  • srpg2ishere

    Hey guys. Long time no see. So wha… WHAT?!!! A WII U COMMERCIAL 😀

  • Smokey cheese

    Not a bad advert on the whole. Yeah they could have shown more of the games but the purpose of the advert was to emphasis the uniqueness of the Brand New Console. My guess as to why they didn’t mention NIntendo and only Wii U is maybe because Wii is a strong enough brand and its quicker and more memorable than Nintendo Wii U. The guys voice was very home shopping channel though.

  • Treebeard

    Barum, shouldn’t it say 11.30.12?

    • Lazara The Last

      In Europe, we say dd/mm/yyyy

  • LyingTuna

    I was disappointed by this Advert. Seriously, I was hoping for something along the lines of, ” Wii would like to play… With U!!!!” This is a decent ad, just not as memorable.

    • MujuraNoKamen

      I thought this was a good ad, not great but definitely not bad either. I think they should have shown of the different ways to play Wii U (Wii remotes, pro controller in addition to what we already saw) They also should have shown more gameplay (ZombiU is a prime candidate, and we only saw a couple of seconds of it) as well as the graphics (The E3 tech demos shown just for a moment would have peoples jaws dropping left, right and center) aside from that good job.
      And with those “Wii would like to play ads” they probably would be great for selling the consoles but the problem is they used them for selling games as well – check out my mini-rant about Twilight Princess a few comments up! I think they should use a couple of different approaches to adverts to appeal to everyone – Gameplay & graphics centered ones for hardcore gamers and the more relaxed, comical “Wii would like to play” stuff for the casual crowd. This would also reflect how well Wii U caters to different tastes.

  • XxTwinRova

    can’t wait to see some serious Ads here in the US. November 18th is gonna rule

    • MujuraNoKamen

      I’m surprised in the UK we got our ads first, the US gets Wii U almost 2 weeks before us so, huh???

  • Teves153

    America are goin bonkers over the wii u the UK……… Well ……..…